Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane

2021.04.26

At a changing tide.

The application tool that the engineer made for me was useful, so I started looking at it a little bit and realized that there are 500 interviews a year.

I'm surprised myself that there are so many applications for this strange company in Shakujii, .......

This is probably because most of the interviews are now online due to the Corona disaster and I can meet more people.


Online interview, online business meeting, online drinking party, online school trip, online class, online study abroad.

In just one year, the number of "online style things" has increased.

Of course, compared to before, it is still not enough, and we are still limited to not being able to see each other in person or go where we want.

However, a hundred years ago, we would have been in a situation where there was not even any information or the information was slow to arrive, so I feel a little better.


As someone who uses IT technology for business, it gave me a chance to think about what I can do the next time something happens.

In a case where the organizational structure to which people belong and the methods of communication within the organization have not changed much over the past 100 years, the organization itself may creak and scream if the information channels are open and enormous.

It is as if the body, which has been resistant to starvation since ancient times, has suddenly developed new problems in the age of gluttony.


An organization can be said to be a collection of information, so if the way information flows, including outside the organization, changes, it is necessary to create an organization that adapts to that change.

But since organizations inherit something from the previous one, inertia is stronger, and unless there is something sudden, there will not be a tide of change.

So what should we do?

It's a very difficult issue, and I don't think there will be an answer soon, so I'd like to discuss it with my members during the calm times.

2021.04.19

It's blurry, but there it is.

As I waited for the green light at the intersection, I wondered if I would have slowed down my bike if I had known that I would have to go back more than 30 seconds and stop at a red light before turning the corner.

If I had known that I would have to wait, I would have paddled slowly instead of rushing.

If we had a curved mirror, we would have been able to see a little further, but without a way to know what the future holds, we optimize our actions with the information we currently have.

If you are heading to some destination in the near future, and the machine knows the future status of your route, it seems to me that you can arrive with an assist and a green light all the way.

Eventually, the more shopping, cooking, cleaning, housekeeping, investing, side hustles, and video posting are predicted and optimized, the closer our lives will become to algorithms.

The process becomes smoother and smoother as the best answer is chosen from the huge number of branches predicted in advance.

However, the algorithm is not a panacea and will over-optimize for the current situation, which can be fatal if it is not updated when the external situation changes.

It is like being assisted without knowing that the switching time between red and green lights has been changed.

So, while living a life made convenient by algorithms, we need to pay attention to whether the foundation of the algorithm has changed.

In addition, it is important to pay attention to whether the algorithm has been secretly changed to something malicious.

What is good for someone else can become bad for you.

As I put my foot on the pedal again, I realized that I don't have to live my life with green lights all the time, but sometimes I have to stop at red lights.

2021.04.12

Let the plants grow.

It's time to start replanting and pruning the plants in the office.

We wandered around looking at the plants, muttering about how big they had grown or how weak they were, and carried them up to the roof.

As the Golden Week holiday season approaches, the number of sunny days will increase, and working in short sleeves will be just fine, if a little sweaty.

There is a store near Shakujii that sells rare plants and trees, so I tend to have a variety of plants that I don't see every day.

Recently, the number of plant pots with good texture has increased, so if you are particular about what you buy, it will cost more than the plant, and you will be disappointed.

Pampas grass has weakened this year.

It is a plant with large ears, so large that it has a common name, "ghost silver grass.

Originally from South America, such as Brazil and Argentina, it was introduced to Japan during the Meiji period as an ornamental plant.

I bought a large silver grass a few years ago because it looked interesting to have in my office, but it gradually lost its vigor because it loves sunlight and is always indoors.

I decided to give it to a room with a balcony for light and let it grow.

They will cut off the long, thin, dead leaves, check the root system, and figure out how to adjust the soil.

That's how I look back on the year's growth as I work on various plants.

Of course, in each room with plants, you can naturally feel the growth of the members.

2021.04.07

From a survey of management concerns

Before I created my company, I had been looking at surveys on entrepreneurship and management conducted by chambers of commerce and ministries.

A quick look shows that the company has three main problems: inability to develop new customers, inability to hire good people, and cash flow problems.

I thought that would be true, and also wondered why it all came down to these three things.

Are you unable to hire good people because of cash flow problems?
Is it because you can't find new customers that you have poor cash flow?
Are you unable to develop new customers because you don't have the right people?

It would be an understatement to say that they are mutually influencing each other, so we will try to deepen the information so that it will be useful to us.

If we assume that there are three countermeasures: A) inability to develop new customers, B) inability to hire good people, and C) cash flow difficulties, the lack of funds in C) is just a matter of not spending money for the time being, and the inability to hire good people in B) is just a matter of doing your best for the time being.

All that remains is A) to develop new customers. It's just a matter of managing this task.

However, after all this time, I finally realized that I don't really know what a "new customer" is.

We use them because we don't know what they are, more than words.

The word "new customer" is also used from the seller's point of view, so I really need to imagine a better image of the person with whom I am signing a contract.

And so another new challenge is born.

What is the expectation that makes you want to sign a contract?
What is the normal level of satisfaction after signing a contract?
What is more than normal satisfaction?
Do you want to be more than normal and satisfied all the time? etc.

Running a company allows us to create our own agenda as much as we want, and that is what makes it fun.