Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane


Not PDCA, but CDSF (coined word)

The CDSF (coined word) is a process that often takes place at Mogic, where teams work together to come up with new services and events.

There is no such word as CDSF in the world, but it is named so by an acronym.

On the other hand, PDCA is a framework that is generally used to run business successfully.

P = PLAN, D = DO, C = CHECK, A = ACTION. In short, it means to plan, do, evaluate the results, and improve.

PDCA tends to put a lot of emphasis on "making the plan first" and "measuring the numbers," which may not work well when creating something that has never been done before from scratch.

This is because they are trying to do something they have never done before, so there is no precedent and no way to "plan" for it.

If I had to make a plan, it would be more like a plan to clarify the purpose by February 1 and find the means by February 10, and if I can create the purpose by February 1, it will be OK and the quality of the contents will not be discussed that much.

In the case of teamwork-type projects, which are common in Mogic, the order is different from PDCA: C=CONCEPT, D=DISCUSSION, S=SYMBOL, F=FEEDBACK.

One person comes up with a concept first, and then the whole team discusses it from various angles and expands the information.

Next, the creator selects and chooses from the expanded information, creates a small symbolic object, and the whole team discusses whether it is interesting or not, and rethinks the concept.

In other words, instead of checking and improving the accuracy of the PLAN, it becomes a process of testing and remaking the preconditions of what you want to create, which may look similar but may not be.