Mogic Thinking

A combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of that process with you in this section.

President Yoichi Yamane
2020.11.10

Intuition about the company

It has become common to do fitness and workout and take detailed data with a body composition meter.

You can see the variation of the overall body fat as well as individual values, such as the right arm and left leg, which makes it easier to make your next plan.

Even if you don't lose weight, if you gain muscle mass and lose fat mass, it will help you manage your body in the long run.

A company can also take the same detailed data.

From trial balance sheets and financial statements (income statement, balance sheet, cash flow statement) to KPIs set by business and sectoral characteristics, to valuations related to capital efficiency, burn rate and corporate value in relation to leverage.

There are many to choose from and you can combine them as you wish. You can use the combined indicators as a benchmark to manage your company's physical condition.

However, there is a limit to how much we can look at a company in the same light as a person.

The reason is simple: a person can only grow to a certain size, whereas a company can get bigger and bigger.

When there is one worker, 10 people, 30 people, 100 people, and 1,000 people, each one requires a different combination of data with a completely different perspective.

Or if you have 1, 10, 100, 1000 clients...

It's not uncommon to do the same kind of index or stance as before and then find yourself in a strange situation.

So what to do? and still want to keep their comfortable place in their own hands, so they need to discontinuously switch the way the company operates.

To keep an environment where we can test ideas and discuss them with each other in a trusting manner, we quietly replace institutions, systems, and communication methods.

The design and timing in this area cannot be created from continuous visible numerical indicators, so it seems that we have to follow our intuition.