Mogic Thinking

A combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of that process with you in this section.

President Yoichi Yamane

Productivity is not about working overtime

Mogic tells them that, as a rule, it is forbidden to work on weekends and holidays, and not to work overtime on weekdays.

The reason for this is clear: "We want to keep increasing productivity forever".

Suppose you work twice as many hours a day, working overtime. Your production would double.

However, you can't work twice as hard the next day. Therefore, the continuous increase in production disappears in one day.

We want to improve productivity, even if just a little bit, one day at a time, so we fix the time of production = during business hours.

That way it will be possible to measure how much more could be done in the same amount of time each day and how many new things could be generated.

How much more will you be able to do in the same amount of time each day than yesterday?

I think we have to ask the tough questions every day.


When working in a team with designers and engineers

When first approached, we rarely make specific requests.

Can you take the Art Deco concept of a certain building in Manhattan and reinterpret it in the present day?

Can you express the boundary between the 20th and 21st century in the night view of Shanghai in your design mockup?

Can I ask you to redefine the spatial expression of ikebana in terms of the gap between Japanese Ikebana and Western flower management once again?

I have a vague request to

Because I believe that such challenges make people take themselves seriously.


Marketing Opportunities

You may create a persona and decide how to target it or test the response.

We don't do that form of marketing; we try to market the opportunity.

What is marketing an opportunity?

I think it's a way to capture unimaginable "opportunities" in real time that arise suddenly and emerge in a rapidly changing information distribution channel.

It's important to strategize and create materials every year or every few months, but you really need to rethink whether such a time-lagged approach is optimal.