Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane


Productivity is not about working overtime.

As a general rule, Mogic forbids working on weekends and holidays and tells employees not to work overtime on weekdays.

The reason for this is clear: we want to keep improving our productivity.

Suppose that you work twice as many hours in a day by working overtime. The amount of production will double.

However, it is not possible to work twice as hard the next day. Therefore, the continuous increase in production will disappear in one day.

Since we want to improve our productivity as much as possible each and every day, the time we produce should be fixed = during business hours.

In this way, it is possible to measure how much more you can do and how many new things you can create in the same amount of time each day.

How much more can you do than you did yesterday in the same amount of time each day?

I think we have to ask ourselves tough questions every day.


When working in teams with designers and engineers

When you first approach someone, you rarely make a specific request.

Can you take the Art Deco idea of a certain building in Manhattan and reinterpret it in a modern way?

Can you create a design mockup of the borderline between the 20th and 21st centuries that lurks in the Shanghai nightscape?

Can I ask you to redefine the spatial expression of ikebana-like gaps once again, based on the difference between Japanese ikebana and Western flower management?

This is a vague request.

I believe that such challenges will make people take them seriously.


Marketing the Opportunity

It involves creating personas, deciding how to target them, and testing their reactions.

We don't do that form of marketing, we try to market the opportunity.

What is marketing an opportunity?

I believe it is a way to capture in real time the unimagined "opportunities" that suddenly arise and emerge in the midst of rapidly changing information distribution channels.

It is important to strategize and create materials once a year or once every few months, but we need to reconsider whether such a time-lagged approach is really optimal.