Mogic Thinking

A combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of that process with you in this section.

President Yoichi Yamane

Intuition about the company

It has become common to do fitness and workout and take detailed data with a body composition meter.

You can see the variation of the overall body fat as well as individual values, such as the right arm and left leg, which makes it easier to make your next plan.

Even if you don't lose weight, knowing that you'll gain muscle mass and lose fat mass will help you manage your body in the long run.

A company, like a body, can take detailed data and analyze it.

From trial balance sheets and financial statements (income statement, balance sheet, cash flow statement) to KPIs set by business and sectoral characteristics, to valuations related to capital efficiency, burn rate and corporate value in relation to leverage.

There are many to choose from and you can combine them as you wish. You can use the combined indicators as a benchmark to manage your company's physical condition.

However, there is a limit to how much we can look at a company in the same light as a person.

The reason is simple: a person can only grow to a certain size, whereas a company can get bigger and bigger.

When there is one worker, 10 people, 30 people, 100 people, and 1,000 people, each one requires a different combination of data with a completely different perspective.

Or if you have 1, 10, 100, 1000 clients...

It's not uncommon to do the same kind of index or stance as before and then find yourself in a strange situation.

So what to do? and still want to keep their comfortable place in their own hands, so they need to discontinuously switch the way the company operates.

To keep an environment where we can test ideas and discuss them with each other in a trusting manner, we quietly replace institutions, systems, and communication methods.

The design and timing in this area cannot be created from continuous visible numerical indicators, so it seems that we have to follow our intuition.


Hazy mass of light in Orion

Sometimes the same view can look completely different before and after something was invented.

Until the invention of the telescope, the night sky was believed to be a myriad of twinkling stars, and if you looked through a telescope, you could see that the stars were bumpy and had rings.

The Universe as seen by the Hubble Telescope

Astronomers have been observing for the past few thousand years, trying to unravel the intricacies of the universe.

Most of them are by the naked eye.

A groundbreaking tool that would fundamentally change this situation, namely the telescope, was invented in the early seventeenth century.

Galileo and others found that telescopes do more than just magnify objects.

Dark objects appear brighter (improved light-harvesting power) and obscured landscapes appear clearer (improved resolution).

Galileo was well aware of how convincing something concrete and tangible can be.

It was revealed that the Milky Way can be broken down into individual stars, and that the hazy chunks of light in Orion or the Pleiades are actually groups of stars.

The stars were so dense and dark that it was impossible to distinguish them with the naked eye.
The stars were so dense that it was impossible to tell them apart with the naked eye.

The impact of being able to see clearly what was only vaguely visible is huge.

Just deciphering what "meaning" something clearly seen has will also take a lot of time.

One of the powers of IT is the increasing resolution of social life, with the flow of personal activity data that was previously out of circulation.

Activities that have been ambiguous are now clearly visible as data.

However, what exactly this data means is often essentially unknown, and deciphering it will require a different perspective and theory.


Drink selections, plaster moulding, LAN cable making

Most of the time I hear a warbling somewhere in the day, so I go and see a few people making something or eating something.

There are free teas and juices available in the office, but that's not interesting enough, so a team called the Drink Special Selection Department started up last month as volunteers to prepare a selection of popular and outrageous drinks for you.

Watermelon juice, cup juice from a lemonade store, etc., are all discussed in the company's online chat.

At one point, a couple of people were laughing so hard with their hands in a little bag, I looked around to see what they were doing and saw that they were molding their hands for the first floor display. Apparently the squishy feeling was received.

On another occasion, we moved and ran out of LAN cables, so we made LAN cables a mandatory task for all employees.

It's just the right level of difficulty and work time, so I make it while saying, "Oh, you're so dexterous," or "I'm frustrated with my mistakes.

Everyone seems to like to use IT in abundance, but also enjoy it with all five senses.


Branded Glasses

The brand is to be clearly distinguishable when comparing multiple, due to its origin.

In capitalism, this "distinction" is of great significance.

The distinction is called differentiation if it's a product, or rephrased as selfishness if it's a job search or social networking site, but the development is similar.

Due to the principle that as scarcity increases, value (popularity) increases, what is considered valuable will be imitated by others, and the imitators will be sharpened in an even rarer direction.

Eventually, both radicalization and imitation slow down, approach the limit, and become homogeneous.

On the other hand, those that have been imitated by others and still remain unimitated will last longer.

Its persistence is called a competitive advantage or core competence, also known as a pseudo-monopoly.

You can understand in your head about the difference that brings distinction from others.

But I think it's very difficult to be aware of that when you're involved.

The differences that seem to make us different in our industry can look the same from the customer's perspective.

You have to understand that there are things that look the same to customers and think they are different, and you have to keep track of them in detail.

The first challenge is how to understand the customer's perspective itself.

The easiest way to ascertain the customer's perspective is to take surveys, have group meetings, and analyze big data.

Just because of the time and effort and the inherent bias of secondary information, I've thought of a much easier way to deal with this challenge before.

That means using other companies' brand logos for their products, or using different names and addresses for their resumes, universities, and companies.

The point is to take off a familiar brand and see how it feels.

It's a hint of whether it looks common or kind of nice.

If you can find a small but dim light, you're in for a treat.

Because it's just a matter of stumbling around in the dark and moving forward soon.


Future Career Discussions

I first talk to interns and mid-career workers about what a career (work experience) is.

I hope to eventually be able to discuss our respective careers, so I'll put out a framework as a foundation first.

Around 22 years old after graduating from university, the first job change boom at 25-26 years old; 30-31 years old: the second job change boom; 35 years old: the theory that the job change is marginal; 40 years old: mental retirement; over 50 years old: retirement from a position; 60 years old: reemployment after retirement; 65 years old: start of pension, etc.

Thirty years from now, the start of pension benefits could be at age 75.

If the retirement age was 75, you'd have 53 years to work from the age of 22. 50 years ago, the retirement age would have been 55, so you'd have 33 years, which is quite different from how our parents' generation felt.

In addition, there are also one's own life events as a factor that affects one's career.

Marriage, childbirth, parenting, education, caring for your parents, your own retirement, etc. It's not always there, it's just a possibility.

In addition, the socioeconomic changes brought about by the demographic change of low birthrate and aging population, and the light and shadow beyond globalization. There are so many factors, it's tough.

And then preface it with, "So, what do you think? I ask. That might be a bit of a teasing question.

But instead of the questions and answers being meaningful at the time, I hope that this will be the start of a search for the meaning of working within yourself.

Of course, some people think long and hard about the meaning of their work, so it plays out differently.

It is a difficult time to move forward into the future anyway.

You can think on your own, but it's also an option to discuss your career while bumping into various people.


In a crowded room

Since working remotely, a drab and empty meeting room or office.

With members about to come to work, we decided to rework the concept of each room before that.

There are seven vacant rooms, so it's very rewarding.

As you replace the stagnant air, think about what you're going to add one by one.

The room with a dark walnut floor ever had a brown table and bookshelf, a black sewing machine and a torso, so I decided to decorate it with beautiful cat etchings with clean lines to go with it.

The new concept is "a café for people who love manufacturing".

The green and blue carpet tiled room was lined with tall plants and vines on all sides and a gold-crowned frog figurine on a white round table in the middle.

The concept is "the room of the Frog King (see Grimm's fairy tale), which teaches us the unseen value". And so on.

It may not make sense to create a room concept for every single office reopening.

I just thought that the surprise and discovery of opening a room would lead to the service we would create one day.

Because of the difficult social situation, we carry a playful spirit that seems to disappear.


Switch to a brush pen

Once upon a time, I studied calligraphy and penmanship for about ten years, and now I switch to brush and calligraphy pens and write vaguely on my mornings off.

I lacked the spunk to get out the brush and inkstone, and just writing with a crunchy pen was boring, so I shifted it around a bit and settled on that style.

Why write by hand now, when you use a computer every day? So I'll just write down the reason why, because it's comfortable.

It's not as speedy or accurate as digital typing, and the time spent writing is comfortable, even though it gets older and older once in a while.

Many things come and go with the sound of brush strokes.

Where to start writing to make the sentence fit better? How to balance the size of kanji and hiragana? At this speed, it's going to bleed

This kanji should be as protruding as a rocky mountain, this hiragana should be like flowing water, I might have failed around here before.

It is somewhat embarrassing to look at your writing afterwards and see that it is extremely stuck or off-axis.

Perhaps it's because my beliefs that I could write better are overturned.

There seems to be a clear difference between typing digitally and holding a brush when it comes to writing the same sentence.

I don't think there is no such thing as "better", but rather it's important to take a closer look at the product by changing hands.


Self-sufficient saltiness

In life, how well we interact with society and nature is a choice.

In extreme cases, hiding on a deserted island and providing for everything has very little interaction with society and maximizes interaction with nature.

This means that while the actions of others do not directly affect you (indirectly, such as management in international law or air pollution), they are largely influenced by wind, rain, plant development, etc.

Also, if you make a living by streaming videos on Youtube, the linkage between other Youtubers, viewers and advertisers has increased considerably.

For those of us who live in the modern world, there are many things that work together, and once you choose one, it won't last forever.

If you buy a mutual fund, it will be strongly linked to the global economy, the stock and bond market, and if you live in Japan, you will be influenced by the guidelines of the Japanese government.

Choosing a freelancing profession is not freelance and is closely related to the amount of work that is ordered.

If you use your phone all day long, the impact on the data-storing side is inevitable.

On the other hand, there is also a way to deliberately lower the linkage without being too conscious of it.

It's called self-sufficiency, and the idea is to increase what we can afford.

From an economic point of view, self-sufficiency is close to the local economy, and a high degree of linkage is strongly manifested in globalization.

In familiar terms, it's the difference between what we can do ourselves and paying someone else to do it for us.

There is nothing wrong with putting aside the ever-expanding interlocking nature of unknowing and reviewing what we can do ourselves.