Mogic considers

With a combination of a small number of people + software + servers and robots
We are moving forward with a new era of company management.
I hope to share some of that process with you in this section.

Representative Director Yoichi Yamane

October 25, 2021

No expectations, expectations

Expected value is a probability term, and the definition from Wiki is difficult to understand: "a weighted average of all the values of a random variable with their probability weights.

Roughly speaking, it is a prediction that after a few times, the answer will converge to this kind of answer.

We often use this term because running a company is similar to making arrangements for the future.

Recently, Mogic has become more organized and decentralized in terms of authority, with rank-and-file members handling more of the money and resource-related matters.

It is easy to calculate expectations for costs that have been incurred in the past or costs that other companies may have used in the past.

The most difficult question, however, is how to invest in something that has never cost anything before and has never been heard of elsewhere.

There is no way to calculate the expected value because there is no historical data.

A similar statement can be found in the rest of the Wiki definition.

Expectations make sense only when similar events occur relatively evenly. The concept of expected value does not fit in cases where events with very extreme values can occur very rarely. For example, in the case of "insurance" and "lottery tickets," the expected value is negative because the chance of obtaining a large sum of insurance money or winning a lottery is very rare, but it is not appropriate to judge that buying insurance or buying a lottery ticket is meaningless because of this.

It is in such cases that "anticipation" is introduced.

These are the criteria for how excited someone would be about this investment, how bright-faced and happy they would be to talk about it.

We do formulate it a bit because it is hard to use if it is too vague, but we still look at the faces of the people we talk to at the end of the day.

It is strange because it is the ones where the expectations are unpredictable that everyone seems to enjoy.

October 19, 2021

Separation of capital and management

One theme that must surely be considered at some point in a stock company is the "separation of capital and management.

I write "someday" because even if the person who provided the capital continues to run the business, it will need to be reorganized when he or she retires.

You may start a company with your own money (capital and management are the same), and when it gets off the ground, you may entrust the presidency to someone else, or you may go public and have an unspecified number of people own shares.

When capital and management are integrated, it is easy to imagine people working.

This is because the CEO is not the only one who is somewhere far away, usually working with the employees.

However, if the shareholders are unspecified, it does not matter who is working how.

From someone else's perspective, transparency numbers and governance will be the first priority, so the atmosphere will probably be different than when they were integrated.

This is natural because the logic that unites organizations changes.

This seems to be the norm in a stock company, but I wondered what it would be like to replace it with a family.

Usually, all the money earned by the father and mother is the family's capital, and how it is spent is management.

However, what if more than half of the family capital is invested by someone unspecified?

When you spend money, you feel "something hard to spend".

If it is overspent and returns are low, the father or mother role may be dismissed and someone else sent in.

Every three months a goal is set, and failure to meet it requires an explanation and may result in the family's departure.

Thinking about it in that way reminds me that "shifting rights (roles) by capital ratio" is an invention that we don't think about in our daily lives.

October 11, 2021

Nonfiction to Reality

Finding new meaning in the most mundane and taken-for-granted things.

To add one's own annotations to the side of a text written by someone else.

This is what we have been practicing in the management of our company.

The education provided by the company should be in skills that are useful in business, a smooth stair-step career path should be climbed, individualism should be evaluated, performance should grow straight all the way up, top-down decision making is better, service should be focused on one point, speed is important, if you make a mistake, you can pivot, and you can emulate other companies that have been ahead of you. If you make a mistake, you can pivot.

If you feel even the slightest bit bothered by these commonly held beliefs, we have been trying to unravel them one by one.

Rather than saying, "This idea is better than that idea," I thought it would be faster to take action, so I first tried it out and sent it out.

Recently, it seems that the editorial approach to solving problems as well as disseminating information is called solution journalism, and I quote the following

New Generation Editors File

Steve Hindy, a former journalist and co-founder of Brooklyn Brewery, said he found more joy in matching hop and wheat percentages than writing articles, so he left his job at a news agency and founded the company.

Media personnel = content creators" become characters in their own stories.

Such an era has arrived. This approach is similar to the "solutions journalism" that has been gaining attention in recent years.

It is, as it were, a method of imagining good nonfiction and then making it real.

Editing, so to speak, is a term that describes the creative direction ability to create a story.

The job is all about how the content is read, what effect it has, and even what stories it creates.

Someone mentioned that the meaning can be generated without limit, so there seems to be no immediate need for trouble.

October 04, 2021

Let's go at it with a bang!

Mogic started a new term this week, as the end of September was the closing month.

Even if a lot has happened in the previous years since the establishment of the company, we are perking up for the new start.

We can have a feast or a sweet treat with our company members, or hold an interesting event.

It was just Halloween, so we put up decorations all over the office and flew a drone to take pictures.

The start is always a step forward.

September 27, 2021

Teamwork and Alone Time

At Mogic, we have a business process that emphasizes teamwork, and we think a lot about how others operate.

However, just as in modern soccer, there will be times when organization alone will not be enough to break through, so I was hoping that the team would also hone their individual skills, which they can demonstrate when the time is right.

So what exactly is an individual technique? The question arises.

Is it the experience you have cultivated over the decades, the environment you were born and raised in, or your personality?

If we look at individual skills from the perspective of breaking through the phases of business and life, it is not enough to simply accumulate experience; it is necessary to put it all together as a structure.

Moreover, since the situation changes from day to day, it would be like a structure that changes at different times, like DNA or proteins.

Just as I was thinking that, I came across a sentence that said, "Isn't it important to have time to be alone in the first place?

A theory of reading for people who can no longer read books

At the time, I was busy at work. I was literally busy.

I met with many people on a daily basis and spent most of my time in meetings.

No matter how much time is spent, there is no end in sight.

It was not uncommon for me to return home late at night.

omission (of middle part of a text)

Another thing that was critically lacking was "alone" time.

I forgot to be alone and face myself.

Rather, I think they were afraid.

There is nothing wrong with being immersed in your work.

Rather, it's a good thing.

I thought to myself, "Now is the time for me to run without a second thought.

omission (of middle part of a text)

There are many different "realizations" in life.

Some things can only be felt while discussing them with someone else, but others can only be noticed when you are alone.

Dialogue is important.

Talking to someone else will help you change your self-satisfied thinking.

However, there are other things that can only be understood when you are "alone".

Strange as it may sound, reading is a very strange event in which being "alone" and dialogue are realized at the same time.


Now that the weather is getting cooler, it is nice to read a book while crunching on a sandwich in the park by yourself.

September 21, 2021

Temporary tutoring sessions are being held.

When necessary, we hold extra tutoring sessions within the company.

I used to do entrepreneurial lessons, note-taking sessions, job-hunting consultations, etc. Recently, I have been offering a web director school.

As in the past, there will be no materials or agenda, and the lecture will be built around questions.

What I like about this style is that it is also a surprising discovery for me.

If the content of what you say is decided beforehand, you will be close to reproducing what you have outputted in the past, but if you speak ad-lib, you will be speaking about things you are not even aware you are saying.

What we were talking about at this director's school was something like "it is important to control your own time.

He talked about how you can only afford to set your own ideal deadline, rather than deciding how much time to work based on the constraints of the work someone has asked you to do or the project you have been assigned.

He wanted to say that unlike designers and engineers, they do not create things that are easy to understand, so handling time is their greatest asset.

However, this point is not always important, and I would say differently for different people.

Therefore, it would be more accurate to say that we are not teaching what a web director should be, but rather that we are working together to explore the "blind spots" that people have in front of them.

September 13, 2021

What kind of looseness do we keep?

Decades after leaving the small town facing the Seto Inland Sea, every time I returned to my parents' house, vacant houses became more and more noticeable.

It is inevitable that the number of people will decrease if, as a matter of course, universities are moved out of the prefecture and people go to the cities for employment.

We have been told about this since the time we lived there, but we have yet to see a solution to this problem.

When discussing community revitalization, the discussion turns to whether there are resources that can be used for tourism, workplaces that can provide jobs, or housing that can be provided at a reasonable price.

The fact that the population of metropolitan areas has continued to increase in recent decades while that of rural areas has continued to decrease shows that this is not enough.

It is not necessarily important to increase the population, but at the end of the day, it all comes down to "people.

Especially since many people have become accustomed to sightseeing due to the abundance of goods, there is an increased reliance on "new ideas, not seen elsewhere".

One of the things that represents such efforts is the concept of "related population.

When you get right down to it, it is a framework for a team that includes people from outside the region to provide new value on an ongoing basis.

Sociology of Relational Population

The term "related population" refers to people who are involved in various ways in a specific region, neither "resident population" (immigration) nor "exchange population" (tourism).


Something similar to this scheme is often seen in the entrepreneurial and startup community.

Industry-university cooperation, open innovation, incubation offices, etc.

From this perspective, the question of how to consciously maintain a loose boundary between the inside and outside may be a major theme of the moment.

September 06, 2021

Welcome to Hell

It's strange because a week ago it was hot and sweltering, but today it's chilly and my mood will soon change.

When sanma (mackerel) is served for dinner and pears and grapes are in the mouth, it is no longer just autumn.

When this happens, Mogic's annual last spurt until the end of the year begins.

We will be making an original calendar for next year, developing a New Year's greeting card application for the new year, and preparing events to commemorate the founding of the company.

We call the process "hell" in our internal terminology.

The deadline was approaching, but the project was not finalized until two weeks remained, or it was not well made, and the project was ruined, and we had to start all over again.

What I always hear in the review sessions is, "Let's finish with more time to spare next time," but I have never seen that happen.

I am sure that many will try to go to hell again this year.