Mogic considers

Innovation & Production

The new division was established on March 1.

The name "Innovation & Produce" may be a bit of an exaggeration, but it is a name that anticipates future growth potential.

The actual situation was web production work, which took several years to finally become a department.

Why did it take so long to set up as a department?

That's because, as the word "produce" gives the impression, we don't know what to do in a flash.

If the person in charge does not know what to aim for and how to achieve it, it cannot be made into a job category.

It is very difficult to train them because their skills and know-how are less structured than those of engineers, designers, directors, and marketers.

Therefore, I have developed a sense of member production in various practical fields.

We will be busy for the time being with our new department.

Please allow this column to be updated once a month.

Preparatory Exercise for Web Producers

Have them write a proposal as training for apprentice producers.

He said, "Okay, well, write a 10-page PowerPoint proposal."

"How long do you think it will take?" I ask.

I would say, "Well, about three days.

As you can see, you can tell at this point how much power you have or don't have.

There is no point in talking about good/bad, so I will put out the next job, and the next one after that, in a similar type.

Try making a flyer with a designer to recruit interns."

"I want to put out an app for kids during the summer holidays, so try it out with an engineer."

"Try starting up a web service that's going to blossom in three years."

Nowadays, this would be considered reckless, but the intention is there.

The forecast is that every project will begin with great enthusiasm, time will run out as it progresses, impatience will lead to impatience in the second half of the project, and finally a decision will be made that will determine failure.

I believe the best preparatory exercise is to look back on those painful experiences and see what they have in common.

One of Mogic's management policies

Personally, I do not like to work with a lot of lines.

I don't like the idea that I may have my eyes full of work.

To-do lists are my least favorite and I avoid them as much as possible.

But the company is a tricky thing, isn't it?

The more we do, the more work we have to do.

We want to make that work somehow.

Therefore, there is one thing I think about in my free time.

The question is how to reduce work in the future.

We will try to reduce it gradually next year rather than this year, and the year after that rather than the year after next.

That is exactly what Mogic's management policy is.

Imagining the changing state of the world

I recently had a long interview with our internal branding team.

The theme of this year's conference was recruitment and education.

I answered the questions without thinking, but later, when I looked at the transcribed draft, I discovered that I was thinking about these things.

Since it is not yet available to the public, I will quote a brief summary.

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- After our last interview, I asked not only people inside the company, but also people outside the company, "Do you have any questions you'd like to ask?" I asked.

After all, many people have expressed interest in Mogic's in-house training.

So this time, we would like to talk more deeply than last time, focusing on education.

I'm tempted to go into education out of the blue, but before I do, I'm wondering what kind of hiring they do.

If you have any suggestions about who you would like to see join the company, please let us know.

Yamane: It's pretty simple. It's whether or not when you meet them, you think, "Oh, I want to work with them.

I don't know, this may not sound like an answer.

In a typical interview, I think there are a lot of requirements, such as being highly competent, wanting skills, wanting immediate results, having a good eye for detail, and making sure you do what you're told.

But what we value is hiring people who are willing to work hard with us in a pinch at the end of the day, and also people who I would like to work with until the very end.

- What is the best way to find out when you are being interviewed?

Yamane: I guess.

To be more detailed, there is a kind of compatibility between the applicant and myself, isn't there?

Because absolutely no one is employed.

When we work with them, we check various ways to see if this person has an atmosphere that we can work with them all the way through to the end.

So, unfortunately, there are no standardized questions.

If you insert the same question at different times, the meaning you receive will change, so I change the way I ask the flow of the question.

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Who you work with is a very big issue.

Even if the nature of the work does not change much, people change each other rapidly.

We cherish the time we spend meeting with them, imagining how they change.

What one likes, one will do well

I wondered how many web media we had created on our own so far, and to my surprise, it was more than 50 sites.

However, only six sites are still in existence.

As one would expect, if you make that much, close it, and make it again, you will accumulate know-how, whether you like it or not.

Creating a concept, researching search terms and social posts, deciding on a writing format, measuring the effectiveness of each article, the concept of cost-effectiveness, the role the media plays and its limitations, training writers, automatic measurement of search results, how to create stories, differentiating yourself from other media, workflow that is easy to sustain, and Inflow and outflow leads, and so on.

Media that have been created this way and that way, even though no one taught them to do so.

If it is something we really want to do, we should think about it and keep on doing it.

Since love is the key to success, Mogic is full of people who do what they love.

Factor in the fragility.

It seems bad when you hear that there are fragile places.

The edge of the railing is rusty and brittle, the mood swings are often up and down, the tears are brittle, the teamwork is brittle due to disagreements before the game, the mental brittle due to someone's comments.

If it is fragile, the vectors that need to be strengthened, reinforced, and restored naturally come into play.

However, we must not forget that fragility has its advantages.

I read a long time ago in social network theory that there is a role for each of the strong and weak links in human relationships.

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Social Networks
https://ja.wikipedia.org/wiki/%E7%A4%BE%E4%BC%9A%E7%9A%84%E3%83%8D%E3%83%83%E3%83%88%E3%83%AF%E3%83%BC%E3%82%AF

For example, a "tight network" is actually less beneficial to its members than one that contains many blank spaces in the network (structural holes) or one that is loosely connected to other actors outside the main network (weak ties). The following are some of the most common examples.

A more open network contains more social voids and weak connections, and may be more open to new ideas and opportunities than a closed network filled with redundant connections.

In other words, it goes like this.

A group of friends who just do something together have already shared the same knowledge and opportunities.

On the other hand, a group of individuals who are involved in other social worlds have access to a wider range of information.
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Strong and solid can be said to be fixed and rickety, while brittle and fragile can be said to be fluid and changeable.

Therefore, I believe that whether you are running a company or living a life, you should be able to weave in the fragility that we tend to turn a blind eye to.

Calendar Communication

This year, we are handing out Mogic's original calendars in front of our office.

We have already received more than 30 letters of feedback on the survey, which you can get for free by completing it.

There were over 50 copies and they will be gone in two days.

Some excerpts from the free-entry form

I'm always looking at (the display). I like that they have ideas."

It's been on my mind for some time."

What store?"

My 2 year old always looks forward to it. He looks forward to the unique displays each month."

The comments were valuable and not always known.

We will only continue to push forward in the Mogic style.

Office as an Idea Device

When I looked at the Japanese section of the common test, it started with the difficult-looking Masaoka Shiki and Le Corbusier text questions.

Now I can understand some of this because of my peripheral knowledge, but I was worried about myself, wondering if I would have understood this properly when I was in high school.

It is also true that it is refreshing to hear a vague feeling that I had not paid attention to expressed in sensible words.

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The Life Force of Vision
https://www.iwanami.co.jp/book/b308221.html

The architect Le Corbusier placed great importance on the "window" as a visual device, so to speak.

He even believed that the composition of the windows was what determined the architecture.

Thus, far more than Shiki's study (hospital room), Le Corbusier realized the diversity of the window as a visual device in the form of design, or representation.

Nevertheless, in terms of the window being a visual device, it is no different from the glass shoji in Shiki's study (hospital room).

However, Le Corbusier was not as mollified as Shiki's glass shoji screens in that he thought of the dwelling as a thorough visual device, like a camera.
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The building that houses Mogic is very unique and is an early work of architect Shigeru Ban, who is known for his paper tube shelters for the earthquake.

From the basement, up four floors to the rooftop, it does not look like an office, nor is it on one floor, nor is it ingeniously wired.

But our minds are at peace in all seasons, in that we have chosen the office as a device for generating thorough ideas.