Mogic considers

Division of labor and communication issues

Communication is not necessary if the work can be completed by one person.

However, communication is essential for two or more people to work together.

The question is: Is communication only about conveying information? Is it enough to communicate information?

One of the ideals is to be able to activate the other person's brain at the same time as conveying information.

I am quoting from a sentence about productivity that was mentioned by Lifenet that I thought was exactly the same thing.

-----
A long time ago, I attended a lecture by a Swedish scholar on improving labor productivity, and he exclaimed that the only way to improve labor productivity is through the cerebral activity of employees, and that the only requirements for the cerebral activity to be lively are (1) fun and excitement, (2) facing a completely different organization or culture, such as M&A, and being surprised (stimulated), and (3) concentrated work in a short period of time. There are only three requirements for the cerebrum to be active: (1) to have fun and be excited, (2) to be surprised (stimulated) when faced with a completely different organization or culture, such as M&A, and (3) to concentrate on work in a short period of time.

This was over 20 years ago now.
-----

In a "company," a place where many people work at the same time, if communication itself can be designed to be "(1) fun and exciting, (2) surprising (stimulating) in the face of a completely different organization and culture, as in M&A, and (3) focused on work in a short period of time," it will semi-automatically improve productivity. We are testing daily the hypothesis that this will lead to an improvement in productivity.

Productivity is not about working overtime.

As a general rule, Mogic prohibits working on weekends and holidays, and tells its employees not to work overtime during the week.

The reason is clear: "We want to keep improving productivity.

Suppose you work overtime and work twice as many hours in a day. Production would double.

However, it is not possible to work twice as hard the next day. Thus, the continuous improvement in production disappears in one day.

Since we want to improve productivity as much or as little as possible each day, the time to produce is fixed = during business hours.

This way it is possible to measure how much more can be done in the same amount of time each day, and how many new things can be generated.

How much more can you get done in the same amount of time each day than you could yesterday?

I believe we must ask the tough questions every day.

Marketing Opportunities

There is the creation of personas, deciding how to target them, and testing responses.

We don't do that form of marketing; we try to market opportunities.

What is marketing an opportunity?

I believe this is a way to capture in real time the unimagined "opportunities" that suddenly arise and emerge in the rapidly changing distribution channels of information.

While it is important to strategize and create materials once a year or once every few months, we need to rethink whether such a time-lagged approach is really optimal.

When working with a team of designers and engineers

When we first approach you, we rarely make specific requests.

Can you describe the Art Deco idea of a certain building in Manhattan, reinterpreted and expressed in the modern age?

May I ask you to express the borderline between the 20th and 21st century lurking in the nightscape of Shanghai in your design mockup?

Can you redefine the spatial expression of ikebana-like gaps once again in terms of the difference between Japanese ikebana and Western floral management?

This is a vague request.

We believe that such challenges make people take it seriously.

Did you feel creative today?

Did you feel at least a little creative today?

Or if you can make them feel or think that they've never heard of it before.

If the vague word "creative" is a sensible way to describe it

...that which brings the impact of wanting to do something that is just as fierce at this very moment.

defined as "a person who is a member of a group of people who are not members of a group.

I don't want to talk about things that you can read about in books or have heard about somewhere else.
We will continue to make efforts to accumulate stories that can only be told in the here and now.

Promises to grow

Personal growth depends on one's own efforts, but also on the attentiveness of those around him or her.

When a person says that he or she has great power, the people around him or her say, "That's not true. I want our culture to be one where those around us can say, "That's not true; it's not just about me.

Company members care about everyone's growth.

I want to promise that kind of growth.

What is the essence, we ask?

Why do we close our eyes in meditation? In response to the obvious question, "Why do we close our eyes in meditation?

We believe that this is because we are too dependent on what we can see, and we need to rediscover the importance of what we cannot see.

What is the essence? In response to the question "What is the essence?

We believe that the question itself is a guideline for us to change our own reflexive behavior, which is bound by conventional wisdom.

We question the team and find a new way of life in the various opinions.

Do not just one type of job, but all types of jobs at the same time.

Each person at Mogic performs a variety of roles.

There is no division of job responsibilities, such as "I am in charge of marketing" or "I am in charge of direction.

What I always say is to "double your productivity" and learn as a person while working on several projects in a "mille-feuille" fashion, doing all tasks at the same time in a day.

When you work on so many things at the same time, sometimes you get a sense that time and space are warped, but it's also a lot of fun.