Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane


D.I.Y (Do It Yourself)

D.I.Y. is a Sunday carpentry term, and to quote from Wikipedia


DIY refers to the activity of making, repairing, and decorating something by oneself (i.e., using one's own body), rather than paying someone (a contractor) to do it for you.

DIY is a variety of activities based on the principle of "Do what you can by yourself.

This is often done in Mogic.

For example, we buy coffee beans and drink them in an espresso machine, but we get bored with that, so we buy green coffee beans, roast them ourselves, use espresso pods, and make cappuccino with warm milk foam. We will also enjoy blending our favorite beans from different regions and roasting conditions.

Also, the floor tiles were getting old, so we stripped them down, bought a lot of tiles, cut them up, and put them up to make a mosaic.

If the door has a different feel, you can paint it over.

It's similar in the corporate world. If a meeting becomes boring or uninteresting, we keep adding customizations to it, such as making the minutes available in real time.

If writing notes to receive phone calls becomes a hassle, we can create web tools, and as soon as an idea for a web service comes to mind, we can try it out or add to the past ones.

Some projects are very slow-paced, while others are fast-paced, and project management changes rapidly to make it easier for each individual project manager.

Even in hard business fields such as strategy and marketing, existing frames are difficult to use, so if you improve them in various ways, they can become something completely different.

I believe that the margin for enjoying this is the culture of the company.


Let's do it through local production for local consumption.

It's not about food, but Mogic places a lot of emphasis on local production for local consumption in the management of the company.

To put it in more detail, we ask a local design company in Shakujii to design our brochures, a nearby construction company to do our interior work, an accounting firm, a lawyer's office, and almost everything we can do for birthday cakes, we ask local people to do.

Then, strangely enough, they get to know each other and become friends.

I'm in the middle of greeting the landlord of my office, the people who come to do electrical work, and the people from the nearby English school who let me participate in the Halloween procession with their children.

Today, I went to a Chinese restaurant that I know well, and they offered me sesame dumplings as a service, saying they were sorry it was so crowded.

This kind of loose network is the atmosphere of running a business in Shakujii.