Mogic Thinking

A combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of that process with you in this section.

President Yoichi Yamane

Imitated = industry leadership, going beyond

Recently, I was consulted by a pioneer in a certain field of e-commerce.

It's frustrating that the products and methods we've worked so hard to carve out are being copied by other companies. What should we do? This was the content of the

One of the conclusions I came to after talking about it was, "But from a different perspective, being imitated is an honor in itself.

If you think about the sentiment that you're trying to imitate, the reason why you do it is because you implicitly recognize that it's good and because you feel it has potential.

This is because you don't mimic what you feel is a bleak future.

So I concluded that when you can imitate it, you can boast that you are a leader in the industry.

This is also what Drucker said, and I think if you can't imitate it anymore, you'll feel sadness about the loss of leadership.

If we look at this event from another angle, it may be quite normal in this day and age.

Looking around the world, one good idea seems to boil to red in an instant, even if that time is a blue ocean.

Whether it's the traditional cab industry and Uber conflict in the UK, the bike rental business in China, or bike cabs in Indonesia, the same thing is happening.

In an era where that is the norm, I think the question we should ask is what to do next.


Where is the fun in doing the job?

For example, if you have a task to "create a document," you will be motivated if you can reach someone's heart and convey something to them in a realistic way.

However, I think that just "creating materials" as a task to be done is unlikely to motivate you to do anything other than personal goals, such as the speed and volume of production.

When I'm working on a project as a team, or in a departmental meeting, I often think of little tricks to make people aware of the various aspects of delivering this message to this person.

Anyway, as soon as you are at the office, everything becomes "cured as work to be done on time" and you lose your sense of fulfillment.

We will ask ourselves every day, what is it really worth doing and what is it worth delivering to whom?