Mogic considers

With a combination of a small number of people + software + servers and robots
We are moving forward with a new era of company management.
I hope to share some of that process with you in this section.

Representative Director Yoichi Yamane

August 08, 2022

Rely on your instincts and see where it takes you.

A friend I hadn't seen in a while asked me, "How do you run your business?" I was asked.

Before I started my own business, it was a mystery to me how I would run it too, but now I understand.

I know it sounds like a lie, but I have to rely on my instincts.

Do this and that first.

It doesn't matter what is written in books, what people tell you, or what is inside or outside of your specialty.

Try to get people involved.

We do things we don't normally do.


Yeah, I think I screwed up a lot.

I'll think of something soon and do it again.

This is a bit of a mistake.

Then I'll speed it up and try to reproduce it.

It's a different kind of failure because it changes your perspective.

Fill in all kinds of mistakes with all kinds of failures.

Even if it fails, do not change the pace and keep it moving all the way.

Little by little, the problem disappears.

Then we'll be looking for another dreamy theme.

I'm just going on a hunch and seeing where it takes me."

I replied.

And a further question.

I get the vibe from your blog that you seem to be having fun, but isn't it hard to hire people?"

This is often misunderstood, so I have an answer ready for you.

It's hard work, so I think about it very seriously and do it with cutthroat determination.

We are not aiming for any kind of relaxed or laid-back management.

It's easy to see it that way as a result, but it's not.

The density of information is so high that it has to be slow and steady, or people will get tired of it.

It's easy to be misunderstood if you only cut out the relaxing moments.

A lot of freight runs on a number of tracks.

I'm having fun trying to connect them in a rhythmic way."


The conversation ended with, "Oh, I see, I guess there are some tough spots."

On the way home, I found myself a little relieved and remembered that it was an endless profession.

August 01, 2022

The road to simplicity

The discussion is always lively because even a single word "design" is different for different things.

We have worked on posters, displays, apps, web, mugs, calendars, exhibition booths, games, movies, fashion, renos, and much more.

For posters, it is important to "grab the heart with a quick glance," so the flavor should be as strong as if you were eating out.

If it's a display, "I want to show a view that takes on the senses of people walking by," so incorporate a sense of the season.

If it's a game, I want people to feel the excitement leading up to the ending," he said, "so I want them to create a tame experience.

Of these, web design may still be the most troublesome.

This is because, unlike other media, it is difficult to read what kind of users will come from where and when.

There are discrepancies depending on browsers, operating systems, and devices, they may suddenly contact us from other languages, and above all, they often come directly from the product description page, not from the top page.

It also comes from search results, social media, email, bookmarks, and other disparate sources.

Depending on the information to be handled, it is necessary to use different expressions: should the page transition, should the information be loaded by scrolling, or should it be animated?

The ideas spread out without a map, this way, that way, and the other way.

However, if it spreads out, it will eventually build up into a harangue.

We wanted to make it so that people would not get bored no matter how many times they came, so that they could guide their eyes well, so that they would notice even if they made a mistake, so that they would feel comfortable with the texture, so that it would be easy to maintain regularly, so that it would not collapse even if the information increased, so that it would be easy to incorporate programs, so that it would be playful without being plain.

It is the best moment when something that is intricately intertwined and created appears to be simple.