Mogic Thinking

A combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of that process with you in this section.

President Yoichi Yamane
2017.03.27

Handling of Invisible Assets

IT-based businesses are especially so, but they can't see it in their hands.

Once the power is snapped off, there is no more than a person and a desk and an office floor.

But when you keep it turned on, many things are possible. Marketing, branding, accounting, design, development, and more begin to work with people.

Every day, little by little, we build up invisible assets, such as how to conduct projects to create our services, how to brand them, and how to train new interns after they are hired.

Some people will not be able to resist wanting results because they are invisible, and some will have difficulty understanding what assets are being managed and how they are generating returns.

In order for them to understand this, I think it is necessary to take a certain amount of time, and when they start to get a sense of why it's getting easier or why the results are coming out little by little, I think it's necessary to tell them, "See, it's because the invisible assets are turning.