Mogic Thinking

A combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of that process with you in this section.

President Yoichi Yamane

D.I.Y (Do It Yourself)

D.I.Y. is a Sunday carpentry term, to quote from Wikipedia


DIY is the activity of making, repairing, and decorating something by yourself (i.e., using your body) instead of paying someone (a contractor) to do it for you.

DIY is a range of activities based on the philosophy of "Do what you can do yourself".
Do it yourself".

In Mogic this is often done.

For example, you can buy coffee beans from a coffee machine and drink them in an espresso machine, but we get bored with that, so we buy them from the green coffee beans, roast them ourselves, make them in espresso pods, and use the warmed milk as a form to make a cappuccino, or you can make your own blends with the beans from different regions and how roasted they are. Enjoy.

Also, the floor tiles were getting old, so we stripped them off ourselves, got a bunch of tiles, cut and peeled them, and made mosaics.

The atmosphere of the door became different and could be repainted.

It's similar in company-related situations. If the meeting proceedings get boring or uninteresting, they keep adding customizations, and the minutes can be kept in real time.

If it becomes a hassle to write a phone call receipt note, create a web tool and try it out as soon as you have an idea for a web service, or add to the past one.

Project management can vary from very slow-paced to fast-paced, depending on the project.

Even hard business areas such as strategy and marketing are difficult to use in existing frames, so they can be completely different with various improvements.

I believe that the company's culture is the margin to enjoy it.


Let's do it with local production for local consumption.

Although not food, Mogic emphasizes local production for local consumption in the management of the company.

In terms of details, we ask local people to design brochures for Shakujii local design companies, hire a nearby construction company to do the interior work, and do most of the things we can do for the accountant's office, the lawyer's office, and the birthday cake.

Then you become acquainted with them, and they become friends.

There is also a greeting with the landlord of the office, people coming to do electrical work, and people from a nearby English conversation class who were allowed to participate in the Halloween procession with the children.

When I went to a Chinese restaurant today, I received sesame dumplings as a free gift because it was crowded.

Such a loose network is the atmosphere to run a business in Shakujii.


Alpine Style

A mountaineering term is "alpine style".

To quote from Wikipedia

Alpine style mountaineering is a term referring to the style of mountaineering that refers to climbing very high altitudes and large rock walls, such as the Himalayas, with the same treatment as in the European Alps.

Unlike the Polar Method, which is performed by organizing large, organized teams, a small group of people leave the base camp and climb at once, avoiding contact with the world below.

It is a style of mountain climbing that does not rely on equipment and relies only on the power of the climber, with no support from the support team, no pre-set camps, no fixed ropes, no oxygen tanks, etc.
It is a style of climbing that relies solely on the power of the climber and not on equipment.

I think Mogic's operating philosophy is, in the abstract, this alpine style.

In other words, for a mountain you climb, you take the risk/reward to the maximum extent possible for the project, and in the end, you try when the time comes, rethink it, and try again.

These days are everything.


A culture of plenty of fun today

Lately, I've been hearing a lot of "that's our culture" and "that's the way we do things" within the company.

For example, you don't just do one job, you do many things.

I'm an engineer, but directing and complaining about design is commonplace, as is creating surprises in the event management department, advising on pricing strategies, participating in marketing events, and commenting on profit margins.

One policy is to have plenty of fun today, so the culture seems to be that it's not fun to get caught up in the occupation and reduce your options.

Looking back, there was an article I posted five years ago that went something like this

The Culture of the Company
Company as a Cultural Sphere 2012.05.28

A company is certainly defined by law, but it is a vessel, so it can be run in any direction.

When I thought about what kind of existence a company should have in that kind of freedom, I remembered something written in the book "The Philosophy of Guinness" about a company that makes black beer.

A company must be evaluated by the culture it creates.

Yes, culture. Culture is "that which promotes growth" and means "the behaviors and ideas inspired by it".

How noble and high-minded a company is does not appear in its commercials, much less in the mascot it adopts or the slogan it runs on.

The most important indicator is what kind of life the people there are willing to live.

I feel that this is starting to pay off a bit.


Sales and Engineer Bettas

As usual, the seller (sales) and the creator (engineers, designers, etc.) tend to get along badly with each other.

Perhaps on the sales side of the logic, we're doing our best to face the toughest clients out there! So, on the engineer's side, if there is a mistake in the system, it's all our fault (there's no consequences), so we'll make sure of it! I think there is a feeling that

In such a situation, if the sales team or the engineering team works too hard on their own, a deep divide is created, and the atmosphere of "Let's make something good" is lost, at least.

Wondering how Mogic is doing, I observed that Sales seems to spend more than half the time in the company in a day slaving beside the engineers.

And about 30% of them are just laughable.

The company is run in such a way that this is not a bad idea.


Work that a person should do and work that a machine would be better off doing

As machines=computers are increasing their processing power at an accelerated rate, it is becoming increasingly clear that tasks traditionally done by humans will be better in the future if they are left to machines.

However, the most difficult question is where and how to draw the boundary between "work that should be done by people and work that is better done by machines".

This is because the line between "people and machines" moves so quickly that drawing the line now will quickly shift, as machine performance and software development to apply it continues to advance.

I wish I could anticipate the speed of movement of the border and make the machine work harder.


The metaphor of a rare animal

What criteria are often used by outsiders to consider hiring you? And is asked.

The answer to that question is, "When I meet and talk to you, I decide on whether it's a rare animal or not," he replies with a laugh.

The word "rare animal" is very rude, but I believe it is the right word to describe it.

The definition of a curious animal is defined as a type that has some strong energy but tends to get bogged down and refracted when trying to fit in with society and has too much energy in the mind.

There's a sense of having a tremendous amount of power, which can be frightening if the vector is well directed.

It's those people that drive Mogic.


The back of an adult who would like to be

It's great to hear words like "I admire you" or "I admire you" from children.

Children express what they feel straight away, and most importantly, adults seem to have fun! I wondered if it was good that people thought it was a good idea.

I feel that working is both earning money and self-fulfillment, as well as educating our children for the future.

They should be able to hone their abilities, take chances, do what they want to do, and contribute to society. It is our responsibility as adults to support them in secret.

When we inspect our work and the way we work, that's exactly what we focus on.

Achieving only a predetermined number is not the goal.