Mogic is a thinker.

With a combination of a small number of people + software + servers and robots
We are moving forward with a new era of company management.
I hope to share some of that process with you in this section.

Representative Director Yoichi Yamane

October 11, 2021

Nonfiction to Reality

Finding new meaning in the most mundane and taken-for-granted things.

To add one's own annotations to the side of a text written by someone else.

This is what we have been practicing in the management of our company.

The education provided by the company should be in skills that are useful in business, a smooth stair-step career path should be climbed, individualism should be evaluated, performance should grow straight all the way up, top-down decision making is better, service should be focused on one point, speed is important, if you make a mistake, you can pivot, and you can emulate other companies that have been ahead of you. If you make a mistake, you can pivot.

If you feel even the slightest bit of confusion about these commonly held beliefs, we have unraveled them one by one.

Rather than saying, "This idea is better than that idea," I thought it would be faster to take action, so I first tried it out and sent it out.

Recently, it seems that the editorial approach to solving problems as well as disseminating information is called solution journalism, and I quote the following

New Generation Editors File

Steve Hindy, a former journalist and co-founder of Brooklyn Brewery, said he found more joy in matching hop and wheat percentages than writing articles, so he left his job at a news agency and founded the company.

Media personnel = content creators" become characters in their own stories.

Such an era has arrived. This approach is similar to the "solutions journalism" that has been gaining attention in recent years.

It is, as it were, a method of imagining good nonfiction and then making it real.

Editing, so to speak, is a term that describes the creative direction ability to create a story.

The job is all about how the content is read, what effect it has, and even what stories it creates.

Someone mentioned that the meaning can be generated without limit, so there seems to be no immediate need for trouble.

October 04, 2021

Let's go at it with a bang!

Mogic started a new term this week, as the end of September was the closing month.

Even if a lot has happened in the previous years since the establishment of the company, we are perking up for the new start.

We can have a feast or a sweet treat with our in-house members, or hold an event that looks interesting.

It was just Halloween, so we put up decorations all over the office and flew a drone to take pictures.

The start is always a step forward.

September 27, 2021

Teamwork and Alone Time

At Mogic, we have a business process that emphasizes teamwork, and we think a lot about how others operate.

However, just as in modern soccer, there will be times when organization alone will not be enough to break through, so I was hoping that the team would also hone their individual skills, which they can show when the time is right.

So what exactly is an individual technique? The question arises.

Is it the experience you have cultivated over the decades, the environment you were born and raised in, or your personality?

If we look at individual skills from the perspective of breaking through the phases of business and life, it is not enough to simply accumulate experience; it is necessary to put it all together as a structure.

Moreover, since the situation changes from day to day, it would be like a structure that changes at different times, like DNA or proteins.

Just as I was thinking that, I came across a sentence that said, "Isn't it important to have time to be alone in the first place?

A theory of reading for people who can no longer read books

At the time, I was busy at work. I was literally busy.

I met with many people on a daily basis and spent most of my time in meetings.

No matter how much time is spent, there is no end in sight.

It was not uncommon to return home late at night.

omission (of middle part of a text)

Another thing that was critically lacking was "alone" time.

I forgot to be alone and face myself.

Rather, I think they were afraid.

There is nothing wrong with being immersed in your work.

Rather, it's a good thing.

I thought to myself, "Now is the time for me to run without a second thought.

omission (of middle part of a text)

There are many different "realizations" in life.

Some things can only be felt while discussing them with someone else, but others can only be noticed when you are alone.

Dialogue is important.

Talking to someone else will help you change your self-serving thinking.

However, there are other things that can only be understood when you are "alone".

Strange as it may sound, reading is a very strange event in which being "alone" and dialogue are realized at the same time.


Now that the weather is getting cooler, it is nice to read a book while crunching on a sandwich in the park by yourself.

September 21, 2021

We are holding an extra tutoring session.

When necessary, we hold extra tutoring sessions within the company.

I used to do entrepreneurial lessons, note-taking sessions, job-hunting consultations, etc. Recently, I have been offering a web director school.

As in the past, there will be no materials or agenda, and the lecture will be built around questions.

What I like about this style is that it is also a surprising discovery for me.

If the content of what you say is decided beforehand, you will be close to reproducing what you have outputted in the past, but if you speak ad-lib, you will be speaking about things you are not even aware of.

What we were talking about at this Director's School was something like "it is important to control your own time.

He talked about how you can only afford to set your own ideal deadline, rather than deciding how much time to work based on the constraints of the work someone has asked you to do or the project you have been assigned.

He wanted to say that unlike designers and engineers, they do not create things that are easy to understand, so handling time is their greatest asset.

However, this point is not always important, and I would say differently for different people.

Therefore, it would be more accurate to say that we are not teaching what a web director should be, but rather that we are working together to explore the "blind spots" that people have in front of them.

September 13, 2021

What kind of looseness do we keep?

Decades after leaving the small town facing the Seto Inland Sea, every time I returned to my parents' house, vacant houses became more and more noticeable.

It is inevitable that the number of people will decrease if, as a matter of course, universities are moved out of the prefecture and people go to the cities for employment.

We have been told about this since the time we lived there, but we have yet to see a solution to this problem.

When discussing community revitalization, the discussion turns to whether there are resources that can be used for tourism, workplaces that can provide jobs, or housing that can be provided at a reasonable price.

The fact that the population of metropolitan areas has continued to increase in recent decades while that of rural areas has continued to decrease shows that this is not enough.

It is not necessarily important to increase the population, but at the end of the day, it all comes down to "people.

Especially since many people have become accustomed to sightseeing due to the abundance of goods, there is an increased reliance on "new ideas, not seen elsewhere".

One of the things that represents such efforts is the concept of "related population.

When you get right down to it, it is a framework for a team that includes people from outside the region to provide new value on an ongoing basis.

Sociology of Relational Population

The term "related population" refers to people who are involved in various ways in a specific region, neither "resident population" (immigration) nor "exchange population" (tourism).


Something similar to this scheme is often seen in the entrepreneurial and startup community.

Industry-university cooperation, open innovation, incubation offices, etc.

From this perspective, the question of how to consciously maintain a loose boundary between the inside and outside may be a major theme of the moment.

September 06, 2021

Welcome to Hell

It's strange because a week ago it was hot and sweltering, but today it's chilly and my mood will soon change.

When sanma (mackerel) is served for dinner and pears and grapes are in the mouth, it is no longer just autumn.

When this happens, Mogic's annual last spurt until the end of the year begins.

We will be making an original calendar for next year, developing a New Year's greeting card application for the new year, and preparing events to commemorate the founding of the company.

We call the process "hell" in our internal terminology.

The deadline was approaching, but the project was not finalized until two weeks remained, or it was not well made, and the project was ruined, and we had to start all over again.

What I always hear in the review sessions is, "Let's finish with more time to spare next time," but I have never seen that happen.

I am sure that many will try to go to hell again this year.

August 30, 2021

You don't know yourself best.

I was interested in statistical data on the body, so I looked into immunology and bacteria, which seemed to have a large amount of data.

Then, as I read the papers and books, it seems that only 40% of the intestinal flora and about 20% of the oral cavity is known to begin with, and I am sure that completely new findings will emerge in the future due to its compatibility with computer analysis.

'Gut bacteria' determines healthy life expectancy

Thus, as the study of the gut progressed in the 20th century, it came to be said that the gut is a second brain.

The power of human thinking does not reside only in the brain; the intestines were also important organs with the power to think.

omission (of middle part of a text)

Then, in the 21st century, "molecular biological methods" were applied to the study of intestinal bacteria.

By "molecular biological methods," I mean, in essence, DNA analysis. In other words, genetic analysis of intestinal bacteria is now possible.

As a result, it has become possible to identify the types of intestinal bacteria in poop in great detail, and it has been considered that there are at least 500 species in the intestines these days, perhaps as many as 1,000.

This is exactly what I mean when I say that I don't know myself best. I would like to accumulate and analyze data on "changes in thinking" someday.

August 23, 2021

Outside the box

There is an English expression, Outside the box (let's use our imagination).

I am not a native speaker, so I am not sure of the exact nuance, but I find it an interesting expression and am open to interpretation.

When someone says, "I'm bored. When someone says, "I'm bored... I'm looking for something interesting to do," they are probably already in the box.

Looking around from inside the box, there are walls all over, above, below, to the right and left.

And because the walls are always familiar, I am also bored with them.

Because we cannot see beyond the walls, our thinking never extends outside the box.

But what if there were magic glasses that allowed you to see outside the walls?

In fact, you may find that the sea is spreading.

Then you could make a magic fishing rod and sling it outside the box.

If we can't create a magic fishing pole, we can still have hope beyond the wall.

If we can Outside the box in such a way, "new meaning" will be born, and it will become a vitality for life.

The wall here is just one example, and the wall itself can be replaced by "future", "self", "partner", etc.

Boxes appear here and there in everyday life, so it would be nice to be able to see through them a little bit.