Mogic considers

With the combination of a small number of people + software + servers and robots
We are promoting a new era of company management.
We hope to share part of this process with you in this corner.

Representative Director Yoichi Yamane

August 01, 2022

The road to simplicity

The discussion is always lively because even a single word "design" is different for different things.

We have worked on posters, displays, apps, web, mugs, calendars, exhibition booths, games, movies, fashion, renos, and much more.

For posters, it is important to "grab the heart with a quick glance," so the flavor should be as strong as if you were eating out.

If it's a display, "I want to show a view that takes on the senses of people walking by," so incorporate a sense of the season.

If it's a game, I want people to feel the excitement leading up to the ending," he said, "so I want them to create a tame experience.

Of these, web design may still be the most troublesome.

This is because, unlike other media, it is difficult to read what kind of users will come from where and when.

There are discrepancies depending on browsers, operating systems, and devices, they may suddenly contact us from other languages, and above all, they often come directly from the product description page, not from the top page in order.

It also comes from search results, social media, email, bookmarks, and other disparate sources.

Depending on the information to be handled, it is necessary to use different expressions: should the page transition, should the information be loaded by scrolling, or should it be animated?

The ideas spread out without a map, this way, that way, and the other way.

But once it has spread out, the rest of it will be harried, scattered, and quietly piled up.

We wanted to make it so that people would not get bored no matter how many times they came, so that they could guide their eyes well, so that they would notice even if they made a mistake, so that they would feel comfortable with the texture, so that it would be easy to maintain regularly, so that it would not collapse even if the information increased, so that it would be easy to incorporate programs, and so that it would have a playful feel without being plain.

It is the best moment when something that is intricately intertwined and created appears to be simple.

July 25, 2022

Summer can be choosy.

I was in the mood for a summer vacation when I scarfed down shaved ice at a beach house with a pine wind blowing through the air and held a handheld firework in the night sky.

Even though I am not in middle school, I still spend my hot summers just lazing around and doing whatever I want.

Of course, we will be selective about the work we do and only do what we like to do.

Next week we will receive a big, sweet watermelon at the office, and we will all enjoy eating it together, chilled in ice water.

The next cooler weather and early fall are motivating.

Then I thought I could try my best again.

July 19, 2022

One-time meaningful wisdom

When I'm trying to organize my clutter, I think about a lot of things.

We can label and categorize, narrow it down to only what we need according to our experience, take data and find rules, organize it into a tree like an evolutionary lineage, or take close elements and express them metaphorically.

If there are physical limitations, such as living space, that would be sufficient, but with information that is infinitely close to a person, it is a different story.

The Age of Exploration, which began in the 15th century, was just such a chaotic situation, and the vast amount of information brought from the New World seemed to provide new perspectives.

Renaissance: The Age of the Information Revolution

The goal of Renaissance mnemonics was to control information topographically. In other words, the ideal system was one in which the position and location of each piece of information had an appropriate meaning within the overall structure, so that the relationship between the individual and the whole could be grasped intuitively.


However, this method of managing knowledge in a fixed arrangement will eventually become unable to cope with the reality of infinite growth of information.


Rather, the idea is reversed, and the prevailing view is that an image of the world is constructed by an observer from the range of experiences he or she has been able to observe.


By searching tens or hundreds of thousands of cards according to certain keywords, extracting and combining only what is needed, a one-time, meaningful knowledge link or bundle of information is extracted each time.

Extract meaningful wisdom on the spot, one time only.

The fun part of running a company or creating IT services is being able to explore how to fold information in this way.

July 11, 2022

between seriousness and fidelity

There is a general procedure for creating a system in IT.

Like requirements specification, requirements definition, user interface design, database design, screen wire production, infrastructure construction, HTML mockups, coding, screen embedded development, and unit testing.

It is a very natural process, no doubt about it.

Personally, I think this alone would be boring, so I would include a part called "staging".

Likewise, there are common ways to work with the company.

Documentation, meetings, minutes, reporting/communicating/consulting, scheduling, task lists, goal setting and progress tracking, communication, risk management, leadership and followership, and so on.

It could be done as is, but it will be reassembled in the name of staging as well.

So what is direction? So to put it into words, it is defined as "It doesn't make sense from an efficiency point of view, but it makes everyone feel happy, so it's okay.

Mogic has a word for the condition, and it is called "goofing around" as between seriousness and fudginess.

When you first join a company, you are too serious, then as you get used to it, you become too serious, and after a year or so, you naturally become a good goofball, so I guess it's a cultural thing.

July 04, 2022

Seeds to nurture ideas

There is a chemical term called "resonance structure," and I once wondered if I could use it as a hint to create a tissue.

Resonance structure refers to a more stable state in a molecule in which the positions of the atoms remain the same, but only the positions of the electrons change.

It is a bit difficult to describe, but I quote the following


When there are multiple physically and chemically assumed chemical structural formulas for a single compound, the molecule is said to be in resonance between each structure, assuming a superposition of those structures.


By resonating between several structures, the molecule is less energetic than it would be if it did not resonate. In other words, the molecule becomes more stable.

The idea is that if we compare teams to molecules, people to atoms, and leadership to electrons, then instead of someone always taking the leadership role, leadership should move around within the team depending on the situation, thereby increasing resilience to various stresses.

The question that arises here, however, is: if leadership moves among people, who determines that leadership move?

The answer to this question, as you can see from the molecule, is not that the atoms are talking to each other or that someone is making a decision, but that the properties and combinations of atoms make it so, and we should design with that in mind.

When discussing the definition of an organization that is unique to Mogic, the seeds for nurturing ideas are brought to us from the most unlikely places.

June 27, 2022

thunderhead looking up at the sky

If you want people to accept you, you have to accept that other people exist."

I was reminded of that phrase as I walked up the hill with sweat dripping down my forehead.

I think I first heard about it when I was a student.

I still find that difficult to do.

This is usually because there are many situations in which one's superiority is determined by being better than others.

Get a good score on a test and check your position with a deviation score.

Become a regular in club activities and find your place in the club by playing an active role.

Put up a photo that stands out on social networking sites and make your presence felt with your followers.

He will make a clear achievement in the company, rise in the ranks, and increase his own value.

Start a business, showcase your good achievements, and upload a sparkling image of yourself.

Since these define themselves at the end of comparisons with others, others who cut a different world from the beginning cannot be accepted.

Perhaps what this phrase conveys is that there is a sense of fulfillment that cannot be obtained through competition.

Without understanding and consideration for others, there will be things that cannot be arrived at.

Wiping perspiration off my face, I looked up at the asphalt, fed up with the glare from the asphalt, and saw that the clouds were stretching over my office.


Double Issue Interference and Beyond

It is known from experiments with double task interference that a person cannot do two things at the same time.

One process interferes with another, resulting in mistakes and delays.

It would be extremely difficult to answer one phone call while creating a document and answering another.

Unfortunately, however, a company is a place where a variety of jobs come in one after another.

It would be nice if they were ordered one by one, but most of the time, if you are doing something, something else interrupts.

I was thinking of ideas for Project A, I was being consulted on the progress of Project C, I was told to get a medical checkup by the end of the month, and I had a lot of emails and chats after the meeting.

Even if you prioritize at this point, it may change half a day later.

So what should we do?

A few ideas come to mind.

Some of the processes will be easy to interfere with and some will not, so the hard-to-interfere with each other will be done at the same time.

If you set priorities too tightly, you will be vulnerable to change, so set loose priorities.

If I focus with gusto, I get frustrated when something else interrupts, so I focus gently.

I have no idea which one is better, but I do know that, generally speaking, modern companies are busy heads.

June 13, 2022

become sick and tired with grass growing long and thin

With changeable skies, we have entered the 72-weather season of "kusaretaru kusa-hotaru naru" (fireflies will turn to rotten grass).

It is an expression of the way fireflies flutter away from steaming dead grass, but you don't see them in the city as a matter of course.

Remembering the fireflies that glow dully and disappear along the dark footpath between rice paddies, I began to think about how I would like to create such a web service someday.

Clear lighting, sparkling neon, buttons that shut down when pressed, and clearly organized information.

That's all well and good, but I would like to create an experience that isn't.