Mogic considers

Real fruit is delicate and raw.

When I wander around markets in old towns overseas, I see all kinds of fruits that I have never seen before, and after asking about them, I soon find myself wanting to eat them.

The soft and fresh aroma spreads, the crunchy and hard texture is soft and sweet, and it melts like custard all over the tongue.

I thought it was the result of the exotic travel experience, but apparently not.

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Fruit Hunters
Adam Rhys Gohlner (Author), Mitsuko Tateishi (Translator)
h ttps:// www.hakusuisha.co.jp/book/b205742.html

Today, fruits have become a part of everyday life.

Anyone can eat as much as they want.

They are on store shelves all year round, inexpensive, and before you know it, they are shriveled and moldy on your kitchen counter.

Eating fruit is almost obligatory.

Many people say they don't like fruit.

Perhaps it is because the fruits are eaten an average of two or three weeks after harvest.

The global economy demands standardized products, i.e., reliable, uniform, and homogeneous products.

abbreviation

The apples I bought were exactly the same in Borneo, Brazil, Budapest, and Boston.

Many of the fruits we eat are transport-resistant and have been modified to stay fresh for up to ten days under the glaring fluorescent lights of supermarkets.

The result is "cyborg fruit.

abbreviation

Real fruit is delicate and raw and requires careful handling.

Although humans have processed fruit in various ways, fruit is inherently uncontrollable and unpredictable.

Even apples from the same tree have different flavors.

Quality varies depending on what time the crop was harvested.

The sugar content of a single orange changes from one cluster to the next.
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That being said, it is obvious.

Newly threshed and freshly milled rice has the smell of earth.

There is always something spilling out of the fruit that is always on the palate instead of always being available.

I'll continue the quote for another verse or so.

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While a select handful of fruits dominate international trade, the planet is awash with fruits that are inaccessible to humans or ignored and forgotten by them.

For example, pina colada-flavored mango. Orange holomuy strawberries. White blueberries. Blue apricots. Red lemons. Golden raspberries. Some pink-colored cherimoya.

The diversity of fruits is dizzying.
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This is not limited to fruit.

Beyond the commodification that efficient distribution brings, abundance is lost.

I wonder what would happen if it were a company, a way of working, education, or a business model.

Just as trees and plants and flowers that are trying to live are remaking their fruit, the more dizzying it gets, the more it seems that there are so many different forms.

When the dust settles, 38 years later

Out of 365 days in a year, there are around 240 business days if weekends and holidays are taken off.

If you work 8 hours a day, that's 1,920 hours a year.

If overtime is worked an average of 2 hours per day, +480 hours per year.

If you work 38 years from age 22 to 60 with 2 hours of overtime, your total overtime hours would be +18,240.

If these overtime hours are re-converted to an 8-hour work day, they amount to 2,280 days.

This means that in the 38 years from age 22 to age 60, you will have worked 2,280 overtime days/240 working days = about 9.5 extra years.

This leads to the idea that it would be better to work until age 70, leaving on time without overtime +2 hours and allocating the time not spent working overtime (+9.5 years) to after age 60.

Furthermore, if it took 2 hours round trip to commute to work, living nearby would give you another 9.5 years in 38 years, and you would be better off working until age 80.

However, this conception will be effective only if working can find a positive meaning.

Although each person has his or her own positive feelings, if you have a moderate amount of stress, a little satisfaction, a little growth, time to yourself that you can spend as you please, laughter with family and friends, good physical and mental maintenance, and being able to help others casually while being relied on by those around you, +10 or +20 years is not so bad. I think that 10 years or 20 years is not so bad.

In this day and age when everything is moving so fast, this idea may be too idealistic.

But because it is our company, we use the freedom to aim for our ideals.

Think of a problem you've never seen before.

When we encounter a problem, as the phrase "winning formula" suggests, we think about how we can get closer to the goal in the shortest distance and with the least amount of man-hours.

This metaphor of an equation is one where there are certain rules or formats, and if you put in the parameters, A or B, the answer you seek will just tinkle out.

It can be paraphrased as know-how or methods, which can be copied, distributed, and restored if transplanted to another location.

If we drill down a bit here and consider the winning equation to be strictly an algebraic equation, it is possible that it may be of high order and not always solvable, or that it may not lead to a particular value.

In other words, equations are fine for solvable problems, but what approach other than equations should be taken for problems that cannot be solved in the first place?

Do we decide not to solve it, approximate it to get the optimal solution, look at the distribution probabilistically, change the dimension of the problem by shifting the viewpoint, etc.?

When I run a company, I feel like I can't solve more than 95% of the equation.

To begin with, the major difference from algebraic equations is that the assumptions of the problem change in a variety of ways over time.

On the other hand, you can wait for a specific condition until you are ready to solve it.

So, well, we have to take plenty of time today to figure out what to do about a problem we have not seen before.

The Day We Must Have a Philosophy

The more information we are exposed to, the more we want to see this and that, and before we know it, a lot of time has passed.

The information that comes in a continuous stream of potato piles can unintentionally lift or lower your spirits and keep your mind busy.

If more information comes in the future, it will not be more peaceful than now.

I didn't want such a future, and was wondering what stance I should take, when the words of a product designer caught my eye.

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Use Honorifics Even When Talking to Yourself
Michio Akita (Author)
h ttps:// www.kinokuniya.co.jp/f/dsg-01-9784906790401

It takes skill to increase functionality, but it takes philosophy to decrease it.

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I came to think that haha.

I would forcefully replace the word "function" with "information."

thereupon

It takes skill to increase information, but it takes philosophy to decrease it

and then

I don't feel like I am being asked what kind of philosophy I have.

the eyes cannot belie one's true thoughts

In engineering, everyone knows the story of Conway's Law.

To quote from wiki on the concept proposed by Melvin Conway over 50 years ago

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Conway's Law
h ttps:// ja.wikipedia.org/wiki/%E3%83%A1%E3%83%AB%E3%83%B4%E3%82%A3%E3%83%B3%E3%83%BB%E3%82%B3%E3%83%B3%E3%82%A6%E3%82%A7%E3%82%A4

Organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations. of the communication structures of these organizations.

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If an organization has a hierarchical chain of command, it means that it naturally creates a directory-type system.

As a result, it can be predicted from the outset that horizontal cooperation will be weak.

A slight application of this law would infer the opposite.

In other words, it is the opposite of looking at the organization to understand the system, and looking at the system to understand the structure of the organization.

In other words, eyes speak louder than words.

If we look at the system we are creating, we can see what kind of communication we are unconsciously having.

Innovation & Production

The new division was established on March 1.

The name "Innovation & Produce" may be a bit of an exaggeration, but it is a name that anticipates future growth potential.

The actual situation was web production work, which took several years to finally become a department.

Why did it take so long to set up as a department?

That's because, as the word "produce" gives the impression, we don't know what to do in a flash.

If the person in charge does not know what to aim for and how to achieve it, it cannot be made into a job category.

It is very difficult to train them because their skills and know-how are less structured than those of engineers, designers, directors, and marketers.

I have been developing a sense of member production in various real-world settings.

We will be busy for the time being with our new department.

Please allow this column to be updated 1-2 times per month.

Preparatory Exercise for Web Producers

Have them write a proposal as training for apprentice producers.

He said, "Okay, well, write a 10-page PowerPoint proposal."

"How long do you think it will take?" I ask.

I would say, "Well, about three days.

As you can see, you can tell at this point how much power you have or don't have.

There is no point in talking about good/bad, so I will put out the next job, and the next one after that, in a similar type.

Try making a flyer with a designer to recruit interns."

"I want to put out an app for kids during the summer holidays, so try it out with an engineer."

"Try starting up a web service that's going to blossom in three years."

Nowadays, this would be considered reckless, but the intention is there.

The forecast is that every project will begin with great enthusiasm, time will run out as it progresses, impatience will lead to impatience in the second half of the project, and finally a decision will be made that will determine failure.

I believe the best preparatory exercise is to look back on those painful experiences and see what they have in common.

One of Mogic's management policies

Personally, I do not like to work with a lot of lines.

I don't like the idea that I may have my eyes full of work.

To-do lists are my least favorite and I avoid them as much as possible.

But the company is a tricky thing, isn't it?

The more we do, the more work we have to do.

We want to make that work somehow.

Therefore, there is one thing I think about in my free time.

The question is how to reduce work in the future.

We will try to reduce it a little more next year than this year, and next year than the year after.

That is exactly what Mogic's management policy is.