Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane


What will cause externalities in the future

I started with a difficult word: externality.

Economic terms, according to Wiki.

"Externality refers to the fact that the decisions (actions and economic activities) of one economic entity affect the decisions of other economic entities. In general, economics assumes that the decisions of one economic entity do not affect the decisions of other economic entities, but in reality, there are cases where the influence of other economic entities cannot be ignored. However, in reality, there are cases where the influence of other economic agents cannot be ignored, and the concept of externality was devised to deal with such cases.

It will be.

I know I'm making a difficult statement about something so obvious, but simply put, "When someone does something, someone else may be affected in an unexpected way. Let's take a look at all of them together.

For example, when too many trees are cut down in the mountains, the sediment flows out, gradually reducing the nutrient content of the water, which in turn reduces the plankton in the estuaries, making it difficult to catch fish. If the lumberjacks' interests alone are taken into account, the fishermen will be unexpectedly affected.

In business, I think it is very important to look at the possibility of externalities that will happen someday rather than externalities that happen now.

I'm quoting from something that just suggested an externality that will be created in the future.

Extreme Economy

Urbanization is a prime example of a future that we know for sure is coming.

In the 1950s, more than 70 percent of the world's population lived in rural areas.

The problems considered in economics were rural problems for most people.

Over the years since then, towns and cities have grown and shrunk as a result of the migration of people.

2007 was a notable year in which the world's urban population exceeded its rural population for the first time.

omission (of middle part of a text)

By 2050, the pattern of a century ago will be reversed, with 70 percent of the population living in urban areas.

The economy of agglomeration, once discussed by Alfred Marshall, will become even more powerful.

omission (of middle part of a text)

The most important trends for the next decade are aging, technology, and inequality.

These are three common global trends that are already causing great concern and are likely to intensify in the future.

In both cases, I feel that the importance of new education will increase.

I don't know what the future holds yet, but I hope to sincerely learn what is newly born.


Intuition about the company

It has become common to do fitness and workout and take detailed data with body composition scales.

You can see not only the overall body fat, but also the variation in individual numbers such as right arm or left leg, which makes it easier to make your next plan.

Even if you don't lose weight, if you find that you gain muscle mass and lose fat mass, it will help you manage your health in the long term.

A company, just like a body, can take detailed data and analyze it.

From trial balance and financial statements (income statement, balance sheet, and cash flow statement), to KPIs set according to the characteristics of each business or division, capital efficiency and burn rate related to leverage, and valuations related to corporate value.

There are many of them, and you can choose and combine them as you like. You can use the combined indicators as a benchmark to manage your company's health.

However, there is a limit to how much we can look at a company from the same perspective as a person.

The reason is simple: a person can only grow to a certain size, whereas a company can get bigger and bigger.

When you have one worker, ten workers, thirty workers, one hundred workers, and one thousand workers, you need a completely different perspective and a different combination of data for each.

Or when you have one, ten, a hundred, a thousand clients... The same applies.

It is quite common to use the same indicators and stance as before and find yourself in a strange situation.

So what do we do? We want to keep the place comfortable for ourselves, so we need to discontinuously change the way we run the company.

In order to maintain an environment where ideas can be tested and discussions can be held with mutual trust, systems, and methods of communication will be replaced in a jiffy.

The design and timing of these areas cannot be made from numerical indicators that can be seen continuously, so we will have to follow our intuition.


The dimly lit mass of Orion

Before and after something is invented, the same landscape can look completely different.

Until the invention of the telescope, the night sky was believed to be a myriad of twinkling stars, and when you looked through a telescope, you could see that the stars had bumps and rings.

The Hubble Telescope
The Universe as Seen by the Hubble Telescope

Astronomers have been observing the universe for the past several thousand years, trying to unravel its intricacies.

Most of them are by the naked eye.

In the early 17th century, a revolutionary tool was invented that would radically change this situation: the telescope.

Galileo and others realized that the telescope could do much more than just magnify objects.

Dark objects appear brighter (improved light-gathering power) and obscure views appear clearer (improved resolving power).

Galileo was well aware of how convincing concrete, tangible things can be.

The Milky Way can be broken down into individual stars, and it is now clear that the dimly lit mass of Orion and the Pleiades are actually a collection of stars.

The stars were quite dense and faint, so it was impossible to distinguish them with the naked eye.

The impact of being able to see clearly what was only vaguely visible is huge.

However, it also takes a lot of time to decipher the "meaning" of what you see clearly.

One of the powers of IT is that it is increasing the resolution of social life, with the flow of personal activity data that had never been distributed before.

Activities that had been vague are now clearly visible as data.

However, we often do not know essentially what this data means, and we will probably need a different perspective and theory to decipher it.


Drink specials section, plaster mold making, LAN cable making

Most of the time, I can hear people talking somewhere in the day, and when I go there, I find several people cooking or eating something.

In the office, tea and juice are provided free of charge, but that's not enough to make things interesting, so last month, a team called the Drink Special Selection Club started volunteering to carefully select and prepare drinks that are popular and outrageous.

Watermelon juice, a cup of juice from a lemonade specialty store, and other juices are compared and enjoyed, and become topics of conversation in the company's online chat rooms.

On another occasion, I saw a group of people laughing as they put their hands in a small bag, and I wondered what they were doing. Apparently, they liked the squishy feeling.

Another time, we moved and ran out of LAN cables, so we assigned all employees to make LAN cables as a mandatory task.

It's just the right level of difficulty and work time, so we make them while saying things like, "Oh, you're so dexterous," or "It's so frustrating to make mistakes.

They all use a lot of IT, but they also like to enjoy it with their five senses.


Brand name glasses

A brand, from its origin, is to be clearly distinguishable when multiple are compared.

In capitalism, this "distinction" is of great significance.

Differentiation is called differentiation if it is a product, and it can be rephrased as your identity if it is a job search or social networking site, but the development is similar.

By the principle that value (popularity) increases as scarcity increases, what is considered valuable will be imitated by others, and the imitators will become more radical in the direction of rarity.

Eventually, both radicalization and imitation will slow down, approach their limits, and become homogeneous.

On the other hand, a product that can be imitated by others and still have parts that cannot be imitated will last for a long time.

That persistence is also known as competitive advantage, core competence, or pseudo-monopoly.

I can get my head around the differences that bring about distinction from others.

However, I think it is very difficult to be aware of this when you are the one concerned.

This is because the differences that we think make us different from others in our industry may look the same from the customer's perspective.

We need to understand that there are things that look the same to our customers that we think are different, and we need to figure out those things in detail.

The first issue is how to understand the customer's perspective itself.

The easiest way to find out the customer's perspective is to take surveys, hold group meetings, or analyze big data.

However, because of the time, effort, and bias inherent in secondary information, I have previously considered a much easier way to address this issue.

It could mean using another company's brand logo for their products, or using a different name, address, university or company name on their own resume.

The point is to see how you feel when you remove a familiar brand.

The clue is whether it looks common or something a little better.

Even if it's small, if you can find a dim light, it's worth it.

It's just a matter of trudging along in the dark.


Future Career Discussion

The first thing I do with students who come to intern or mid-career is to talk about what a career (work history) is.

I'm hoping that we can eventually discuss our respective careers, so I'll start with a framework to serve as a foundation.

The first job change boom at the age of 25-26, the second job change boom at the age of 30-31, the limit of job change theory at the age of 35, the retirement age at the age of 40, the retirement age after the age of 50, the reemployment after the retirement age at the age of 60, and the start of pension at the age of 65.

Thinking about 30 years from now, it is possible that you will start receiving your pension at the age of 75.

If the retirement age was 75, I would have started working at 22 and would have 53 years to live. 50 years ago, the retirement age would have been 55, so it would have been about 33 years, which is a big deviation from the sense of my parents' generation.

In addition, there are other factors that can affect your career, such as your own life events.

Marriage, childbirth, child rearing, educational expenses, caring for parents, one's own retirement, and so on. That's not to say that it will always be there, but it's just a possibility.

In addition, there are the socioeconomic changes brought about by the demographic changes of low birthrate and aging population, and the light and shadows that lie ahead of globalization. There are so many factors that make it difficult.

Then I ask, "So, what do you think? I ask. This may be a bit of a teasing question.

However, I don't think that the questions and answers at that time are meaningful, but I hope that this will be the start of my search for the meaning of work in my life.

Of course, some people take the time to think about the meaning of their work, which is a different development.

We live in a time when it is difficult to move forward into the future.

You can think about it alone, but I think one option is to discuss your career while bumping into various people.


in a crowded room

After I started working remotely, I found myself in empty conference rooms and offices.

It was almost time for the members to come to work, so we decided to recreate the concept for each room before that.

There are seven vacant rooms, so it is challenging.

As we replace the stagnant air, we think about what we can add one by one.

The room with the dark walnut floor has always had a brown table and bookshelf, a black sewing machine and a torso, so I decided to hang an etching of a cat with clean lines to go with it.

The new concept is "a café for people who love making things.

The green and blue carpet tile room was lined with tall plants and vines on all four sides and a white round table in the middle with a frog figurine wearing a gold crown.

The concept is "a room for the King of Frogs (see Grimm's Fairy Tales) that teaches us the value of the unseen. Etc.

It may not make sense to create a concept for every single room as the office reopens.

I thought that the surprise and discovery we made when we opened the room would someday lead to the services we would create.

Because of the difficult social situation, I carry with me a sense of fun that seems to be disappearing.


Switch to a brush pen.

I used to study calligraphy and penmanship for about 10 years, and now I use brush pens and calligraphy pens to do some writing on my mornings off.

I didn't have enough enthusiasm to get out my brush and inkstone, and just writing with a crisp pen was boring, so I shifted a bit and settled on that style.

You may ask, "Why do you write by hand now, when you use a computer everyday? I'm sure you'll say, "Because it's comfortable.

It's not as speedy or accurate as digital typing, and it gets old once and for all, but the time spent writing is comfortable.

With the sound of the brush brush brushing, many things come to mind and then disappear.

Where should I start writing to make my sentences fit better? How do I balance the size of kanji and hiragana? Doesn't this speed cause bleeding?

This kanji should stick out like a rocky mountain, this hiragana like flowing water, and I may have failed in this area before.

When I look at what I've written later, I'm somewhat embarrassed to see that it's all jammed up in the front and off-axis.

Perhaps it's because my assumption that I could write better is beaten to death.

Even though it's the same thing as writing, typing digitally and holding a brush clearly have different meanings.

I don't think there is any one that is better than the other, but I think it is important to take a closer look at them, changing hands, changing products.