Mogic considers

know good and evil on the surface of a moving river

After publishing a long interview on management, I was asked, "What's the difference between strategy, goals, ambitions, vision, and mission?" I was asked the question, so I gave it some thought.

I found a text that has a similar feel to a recently released book, so I will quote it.

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The Essentials of Strategy
Richard P. Rumelt (Author), Akiko Murai (Translator)
h ttps:// bookplus.nikkei.com/atcl/catalog/23/10/13/01057/

Strategy formulation is not mere decision-making.

In the case of decision-making, a list of possible courses of action is listed in advance, and it is assumed that one chooses among them, but this is not the case when formulating a strategy.

The first step is to identify the issue.

Also, strategy development is different from goal setting.

Strategy begins with the challenges that an organization faces, and it is abysmal to set goals as the final destination first.

abbreviation

Never start with a goal, i.e., goal setting.

Starting with an understanding of what the problem is now and identifying the key points that will determine success or failure is the royal road to strategy formulation.
The key to strategy formulation is to understand what the problem is now and to identify the points that will determine success or failure.

Personally, I believe that we should pay little attention to goals, ambitions, aspirations, visions, and missions, and concentrate only on how the strategy should be.

Because we expect other elements to be strung together in a string of beads in the strategy.

So what should the strategy be?

It may sound like a Zen question and answer, but it is as if we know ourselves well as we change from moment to moment on the surface of a moving river.

What will your future self tell you?

I used to be in planning, so I find myself thinking about the future.

The future is not an extension of today's image of the future, but rather today's us as seen from some point in the future.

To put it plainly, "What would you say to yourself today if you were 10 years older?

In 10 years, your eyes may be dizzy, your back may ache, your children may have left the nest, you may be taking care of your parents, the countryside may be deserted, you may have much more knowledge to search for, the pension age may have increased, procuring food may have become more difficult, events may have shaken society, the company organization may have changed, and the people you work with may be different. organization may have changed, and the people you work with may be different.

I wondered what my future self would say after going through them.

A tip is to think about what advice you would have given to yourself 10 years ago.

Ten years ago, before we moved to our current office, one year after launching our main service, with 1/3 of the current members, no track record, no know-how, no Corona disaster, no inflation.

I will probably tell you only three things to suppress my desire to say this and that.

It's OK if we do what we believe in, be flexible and move with a high level of individual skill and teamwork, as many things are unpredictable.

Now, what will I tell our current selves 10 years from now?

Mogic Winter: 2023

With about 40 days left in the year, the cleaning has begun at the company.

In terms of business days, it is about 28 days.

When we talked about what we had left to do, there was a mountain of it.

But that's OK.

Rather, we decided to narrow the focus and accomplish one or two things.

A calendar to be handed out at the end of the year and a New Year's greeting card application to be delivered at the beginning of the year.

Mogic's winter tradition, the Two Hells project, has reached its climax.

I hope these months of anguish will be a good memory for you.

For those of you who don't know, here are some of our past projects.

[Calendar 2023] https://branding.mogic.jp/a/13685
Calendar 2022] https://branding.mogic.jp/a/13678
Calendar 2021】 https://branding.mogic.jp/a/13665

New Year's greeting card application 2023】 https://microtech.mogic.jp/a/13625
New Year's greeting app 2022】 https://microtech.mogic.jp/a/13623
Nenga App 2021】 https://microtech.mogic.jp/a/13619

The first ground freeze

There are only two rooster fairs this year, on November 11 and 23, both holidays, so I took a chance and went on the first day.

As in previous years, we dedicate our old money, express our gratitude to God, and go to buy new rakes.

Looking at the stalls with so many rakes lined up, I thought I heard "it must be the middle of the top," so this year I decided on the biggest rake.

While I was deeply moved by the fact that 10 years ago the rake was the size of my palm, the rake that was lowered into my hand was oversized, more than my height.

Astonished by its sheer size and weight, I managed to carry it back to the office, hobbling around in the cold.

And so now, with everyone working together, we were able to decorate it safely.

When next year arrives, it will be 15 years since the company was founded.

We will keep our spirits up and all the members will work even harder to achieve our goals.

People who find Mogic interesting.

This is finally the fourth in a series of representative long interviews, and we finally get to talk about management.

Since it is still a long way from public release, I will excerpt a portion of it.

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- What is the best part of running a company?

Yamane: To put it very simply, a company is a place where you can gather people you don't know.

That is the best part.

In a company, if you say, "Gather interesting people," they will gather! But if you ask interesting people to get together on their days off, they won't! but if you say, "Let's get together on your day off," they won't.

So the company is in part a great cause to gather people to have fun with.
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Although the company has its own reasons and timing, Mogic is always looking for people who can make things interesting.

[To be added at a later date] Click here for the rest of the interview article.
h ttps:// www.mogic.jp/category/interview/13766

The company takes care seriously

There is talk of a 2025 problem.

The postwar baby boomer generation will be 75 years old or older in 2025, and social challenges are expected to increase.

What I feel close to home is how to "care" for someone helping someone else.

Even if they don't, today they have to be independent and active as an adult, and they have to take on the responsibility for whatever the consequences are.

Of course, there is so much to do that there should be no time to think about anything but yourself.

Even if you can hold your own if things are going well, a slight snag will cause the problems you have been suppressing to overflow.

I thought it would be better to balance society's ability to provide a little more extra care, so I'll start with a quote from the text on self-care through cooking.

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Cooking for Yourself
Yuka Yamaguchi (Author), Concept Hoshino (Author)
h ttps:// www.shobunsha.co.jp/?p=7727

This is because when we are children, we are often in the position of being cared for by our parents, who prepare our meals, listen to us when we seem down, and so on.

After spending energy at school or cram school, they will regain it by eating at home and having someone listen to them.

As adults, however, they leave their parents' homes and earn their own living.

That is, the child's caretaker, which had previously been the parent's responsibility, is now taken over by the child himself or herself.

I believe that to be an adult is to become one's own caretaker.

If they are hungry, give them something nutritious to eat, and at night, give them a bath to refresh them and put them to sleep comfortably.

Whether it is going out for a good meal or decorating flowers, it is part of taking care of yourself.

As adults, we no longer have caretakers to take care of us on a daily basis, and if we skip taking care of ourselves, we are more likely to lose our minds.
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Ever since I started Mogic, I had always wanted to make sure that I didn't want my company to be limp and tired.

I had my doubts about the common cycle of "exhausted in the office and recovering in my private life.

Then I thought about what would be best and came up with the idea of "healing at work and enjoying my private life.

This leaves open the possibility that "even if your personal life becomes difficult, you can be healed at work.

It may be reckless idealism, but if you keep trying, you can make it work.

We thought that not only the working hours are appropriate, but also the whole team can take on the work, follow up with people-to-people connections, and naturally recharge their energy if the work contributes to the future of society.

It is time for the company to seriously consider all kinds of care before the year 2025.

Company Operating System

Operating systems (OS) are familiar to us from Windows and Mac computers.

It is an image of the foundation that runs writing and calculation software.

Let's review the definition once again from Wiki.

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h ttps:// ja.wikipedia.org/wiki/%E3%82%AA%E3%83%9A%E3%83%AC%E3%83%BC%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B7%E3%82%B9%E3%83%86% E3%83%A0

The operating system is usually located between the user or application program and the hardware, and provides a standard interface to the user or application program as well as efficient management for each resource such as hardware.
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This is a bit long, but let me rephrase it in terms of "company".

The company's operating system sits between employees and the products they offer and the offices, stores, machines, and equipment, providing a standard interface to them and efficient management for each resource, such as offices, stores, and machines.

Huh, I wonder if there was some sort of operating system in place to run the company.

It is a mechanism that automatically optimizes all resources 24 hours a day, 365 days a year, not through human intervention like management, not by connecting operations in a patchwork of applications, not by checking on the team in meetings, but by constantly and automatically optimizing all resources together.

Probably the same mechanism that was most needed in the early days of the Corona disaster to quickly restore the collapsed supply-demand balance without the use of manpower.

I believe that the more diverse and complex the process of creating something is, the better it is to build such a foundation within the company, based on the theory of division of labor between humans and machines or robots.

Again, all those professions I didn't know about.

Soon the Sagrada Familia church in Barcelona will be completed, and we are making a small papercraft model of it, about 30 cm high, as a tribute.

Even the paper crafts are bolder and more intricate than others, so the thoughtful reverence of the actual stained glass windows and spires will stay with you long after you see them.

It was more than 20 years ago, in the slightly chilly, soft spring sunshine, when I looked up at the cranes carrying construction materials.

At the time, I thought it would be a long time before it was ready, but now I realize that it happened so fast that it is laughable.

I was just in the middle of traveling around Spain while sketching, and I was fantasizing that architecture would be my future career, but in the 21st century, I would like to do electronic architecture in a virtual space.

Of course, there were no such jobs back then, but today the IT industry has become a normal part of creating systems on the Internet.

The stories continue to lie, and again, after another 20 years or so, all the professions will be unknown to us again.