Mogic Thinking

A combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of that process with you in this section.

President Yoichi Yamane
2020.08.12

Branded Glasses

The brand is to be clearly distinguishable when comparing multiple, due to its origin.

In capitalism, this "distinction" is of great significance.

The distinction is called differentiation if it's a product, or rephrased as selfishness if it's a job search or social networking site, but the development is similar.

Due to the principle that as scarcity increases, value (popularity) increases, what is considered valuable will be imitated by others, and the imitators will be sharpened in an even rarer direction.

Eventually, both radicalization and imitation slow down, approach the limit, and become homogeneous.

On the other hand, those that have been imitated by others and still remain unimitated will last longer.

Its persistence is called a competitive advantage or core competence, also known as a pseudo-monopoly.

You can understand in your head about the difference that brings distinction from others.

But I think it's very difficult to be aware of that when you're involved.

The differences that seem to make us different in our industry can look the same from the customer's perspective.

You have to understand that there are things that look the same to customers and think they are different, and you have to keep track of them in detail.

The first challenge is how to understand the customer's perspective itself.

The easiest way to ascertain the customer's perspective is to take surveys, have group meetings, and analyze big data.

Just because of the time and effort and the inherent bias of secondary information, I've thought of a much easier way to deal with this challenge before.

That means using other companies' brand logos for their products, or using different names and addresses for their resumes, universities, and companies.

The point is to take off a familiar brand and see how it feels.

It's a hint of whether it looks common or kind of nice.

If you can find a small but dim light, you're in for a treat.

Because it's just a matter of stumbling around in the dark and moving forward soon.