Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane
2020.08.12

Brand name glasses

A brand, from its origin, is to be clearly distinguishable when multiple are compared.

In capitalism, this "distinction" is of great significance.

Differentiation is called differentiation if it is a product, and it can be rephrased as your identity if it is a job search or social networking site, but the development is similar.

By the principle that value (popularity) increases as scarcity increases, what is considered valuable will be imitated by others, and the imitators will become more radical in the direction of rarity.

Eventually, both radicalization and imitation will slow down, approach their limits, and become homogeneous.

On the other hand, a product that can be imitated by others and still have parts that cannot be imitated will last for a long time.

That persistence is also known as competitive advantage, core competence, or pseudo-monopoly.

I can get my head around the differences that bring about distinction from others.

However, I think it is very difficult to be aware of this when you are the one concerned.

This is because the differences that we think make us different from others in our industry may look the same from the customer's perspective.

We need to understand that there are things that look the same to our customers that we think are different, and we need to figure out those things in detail.

The first issue is how to understand the customer's perspective itself.

The easiest way to find out the customer's perspective is to take surveys, hold group meetings, or analyze big data.

However, because of the time, effort, and bias inherent in secondary information, I have previously considered a much easier way to address this issue.

It could mean using another company's brand logo for their products, or using a different name, address, university or company name on their own resume.

The point is to see how you feel when you remove a familiar brand.

The clue is whether it looks common or something a little better.

Even if it's small, if you can find a dim light, it's worth it.

It's just a matter of trudging along in the dark.