Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane
2021.04.07

From a survey of management concerns

Before I created my company, I had been looking at surveys on entrepreneurship and management conducted by chambers of commerce and ministries.

A quick look shows that the company has three main problems: inability to develop new customers, inability to hire good people, and cash flow problems.

I thought that would be true, and also wondered why it all came down to these three things.

Are you unable to hire good people because of cash flow problems?
Is it because you can't find new customers that you have poor cash flow?
Are you unable to develop new customers because you don't have the right people?

It would be an understatement to say that they are mutually influencing each other, so we will try to deepen the information so that it will be useful to us.

If we assume that there are three countermeasures: A) inability to develop new customers, B) inability to hire good people, and C) cash flow difficulties, the lack of funds in C) is just a matter of not spending money for the time being, and the inability to hire good people in B) is just a matter of doing your best for the time being.

All that remains is A) to develop new customers. It's just a matter of managing this task.

However, after all this time, I finally realized that I don't really know what a "new customer" is.

We use them because we don't know what they are, more than words.

The word "new customer" is also used from the seller's point of view, so I really need to imagine a better image of the person I am signing a contract with.

And so another new challenge is born.

What is the expectation that makes you want to sign a contract?
What is the normal level of satisfaction after signing a contract?
What is more than normal satisfaction?
Do you want to be more than normal and satisfied all the time? etc.

Running a company allows us to create our own agenda as much as we want, and that is what makes it fun.