Mogic considers

With the combination of a small number of people + software + servers and robots
We are promoting a new era of company management.
We hope to share part of this process with you in this corner.

Representative Director Yoichi Yamane

May 17, 2018

Create a canvas that everyone will want to paint on.

The other day, a project manager in my company told me that he used to think that he wanted better ideas from engineers and designers, but that was actually not the case; he felt that the cause was that he had not prepared a canvas that they naturally wanted to draw on.

Creating services can be difficult.

If you add a lot of common features, you will eventually saturate the market.

Rather than saturating the function, the thought processes of the project members become saturated.

It is a feeling of stagnation, like, "Can't we add any more features?

However, I believe this is a self-serving illusion. Creativity is to create new perspectives from limited situations, and the project members who do not realize this is decreasing are more problematic.

I believe that a good team realizes this limitation within the project and is able to make a major change in direction.


Street Piano, Play Me, I'm Yours

More than a decade ago, in a meeting with a few people, I was asked, "What is the most important thing in business?" to which I replied, "I think it's value-added.

At that time, other members commented that they did not know what it meant, could not visualize what it might be, and could not immediately see how it would be useful.

As the company Mogic was born and people gathered and came to work, I felt that the key was still value-added.

To get back on track after digressing a bit, there is a music project called "street piano" that has been taking place recently in many parts of the world.

Street Piano

The idea is to take a piano that was sleeping in someone's house, re-tune it, paint it, set it up in a public place where everyone can touch it, and people who come to the piano at that time will wander over and play it, and people walking by will somehow be drawn to it.

That is not a deliberate, finely designed arrangement, but just hearing the premise is exciting.

What will happen?

What can we hear?

Is no one coming? And.

Common sense dictates that the piano should be indoors, such as in a house, and is likely to be owned by someone else, and the performance would be presented only by neighbors at most.

The moment that this is not the case, there is added value, and at Mogic, we have taken that as the starting point for things.

March 06, 2018

D.I.Y (Do It Yourself)

D.I.Y. is a Sunday carpentry term, and to quote from Wikipedia


DIY is the activity of building, repairing, or decorating something by oneself (i.e., using one's own body), rather than paying someone (a contractor) to do it.

DIY is various activities based on the philosophy of "do-it-yourself".

This is often done in Mogic.

For example, we buy coffee beans and drink them in an espresso machine, but we get tired of that, so we buy green beans, roast them ourselves, make them in espresso pods, and use warm milk as a foam to make cappuccinos, or enjoy your favorite blend of beans and roasting conditions from different regions. We will also enjoy blending your favorite blend of beans from different regions and roastings.

Also, the floor tiles were getting old, so we removed them ourselves, bought a large quantity of tiles, cut them and put them on to create a mosaic.

The door has a different feel, and it is painted over.

It's similar in the corporate world. If the meeting progress becomes boring or uninteresting, we keep adding customizations, and we can even keep the minutes in real time.

If writing notes of phone calls received becomes a chore, web tools can be created, and if an idea for a web service comes to mind, it can be quickly tried out or added to past ones.

Depending on the project, project management can vary from a very slow pace to a fast-paced, driven project, and project management can change rapidly to make it easier for each individual person in charge.

Even in hard business fields such as strategy and marketing, existing frames are difficult to use, so various improvements can be made to make them completely different.

I believe that the culture of the company is the margin in which we can enjoy this.


Let's do it with local production for local consumption.

Although it is not food, Mogic emphasizes local production for local consumption in the management of the company.

To put a finer point on it, we ask a local Ishigami design company to design our brochures, we ask a nearby construction company to do our interior work, we ask local people to do most of what we can do for our accounting firm, our law firm, and our birthday cakes.

Then, strangely enough, you get to know each other and become friends.

We are in the midst of greeting the landlord of the office, the electrician who comes to do the electrical work, and the people from the nearby English conversation class who allowed us to participate in the Halloween procession with their children.

Today I went to a Chinese restaurant that I know well and was served sesame dumplings as a service because it was crowded and I was sorry.

This kind of loose network is the atmosphere of running a business in Ishigami.


Alpine Style

The term "alpine style" is a mountaineering term.

To quote from Wikipedia.

Alpine style (English: Alpine style, Alpine-style mountaineering) is a mountaineering style and term that refers to climbing very high altitudes and large rock faces such as those in the Himalayas with the same treatment as in the European Alps.

Unlike the polar method, which involves organizing a large, well-organized team, a small group of people leaves the base camp and climbs all at once, avoiding contact with the lower world.

It is a style of mountaineering that places the utmost importance on relying solely on the strength of the climber, with no support from a support team and no pre-erected camps, fixed ropes, oxygen cylinders, or other equipment.

I think Mogic's operating policy is this alpine style in the abstract.

In other words, for a mountain = project to climb, we consider the risk and return to the very limit, and finally try when the time comes, reconsider on the way, and try again.

These days are everything.

January 31, 2018

A culture of enjoying today to the fullest

Lately, I have been hearing a lot of "that's the way our culture is" or "that's the way we're going to do it" within the company.

For example, just because you have a certain type of job does not mean that you will only do that job; you will do many different things.

I'm an engineer, but it's normal for me to direct, to comment on design, to create surprises in the event management department, to advise on pricing strategies, to attend marketing events, and to comment on profit margins.

Since one of our policies is to enjoy today to the fullest, the culture seems to be that it is not fun to reduce the number of options by getting caught up in job titles.

Looking back, I found the following article that I posted five years ago.

The Cultural Sphere of the Company
The Cultural Sphere of the Company 2012.05.28

While a company is certainly defined by law, it is a vessel and can be run in any direction.

When I thought about what a company should be like with that kind of freedom, I suddenly remembered what was written in the book "The Philosophy of Guinness," about a company that makes black beer.

A company must be valued by the culture it creates.

Yes, culture. Culture means "that which promotes growth" and "the behaviors and ideas inspired by it.

How noble and high-minded a company is does not appear in its commercials, much less in its adopted mascot or slogan.

The most important indicator is what kind of life the people belonging to it are willing to lead.

I feel that this has borne some fruit.

December 28, 2017

Sales and engineering bettas.

As is usual in this world, the sales side tends to get along poorly with the creator side (engineers, designers, etc.).

Perhaps the logic of the sales side is that we are doing our best to face the tough clients out there! On the engineering side, if there is a mistake in the system, we are responsible for it all (there is no way out), so we will make sure we do it right! If there is a mistake in the system, it will be our responsibility (there is no aftermath).

In such a situation, if the sales team or the engineering team works too hard alone, a deep rift will be created, and at the very least, the atmosphere of "let's make good products" will be lost.

I wondered about Mogic and observed that sales seems to spend more than half of his time in the office in a day, beached next to the engineer.

And about 30% of them are simply funny.

The company operates as if this kind of thing is not so bad.

December 21, 2017

Tasks that should be done by a person and tasks that should be done by a machine

As machines = computers increase their processing power at an accelerating rate, many tasks that were previously done by people are now better left to machines in the future.

However, the most difficult question is where and how to draw the boundary between the work that should be done by a person and the work that is better done by a machine.

This is because, as the performance of machines and the development of software to apply them continues to advance, the line between "man or machine" is moving so quickly that even if the line is drawn at this point, it will quickly shift.

I wish the machine would try harder to anticipate the speed at which the boundary line moves.