Mogic considers

With a combination of a small number of people + software + servers and robots
We are moving forward with a new era of company management.
I hope to share some of that process with you in this section.

Representative Director Yoichi Yamane

August 01, 2022

The road to simplicity

The discussion is always lively because even a single word "design" is different for different things.

We have worked on posters, displays, apps, web, mugs, calendars, exhibition booths, games, movies, fashion, renos, and much more.

For posters, it is important to "grab the heart with a quick glance," so the flavor should be as strong as if you were eating out.

If it's a display, "I want to show a view that takes on the senses of people walking by," so incorporate a sense of the season.

If it's a game, I want people to feel the excitement leading up to the ending," he said, "so I want them to create a tame experience.

Of these, web design may still be the most troublesome.

This is because, unlike other media, it is difficult to read what kind of users will come from where and when.

There are discrepancies depending on browsers, operating systems, and devices, they may suddenly contact us from other languages, and above all, they often come directly from the product description page, not from the top page in order.

It also comes from search results, social media, email, bookmarks, and other disparate sources.

Depending on the information to be handled, it is necessary to use different expressions: should the page transition, should the information be loaded by scrolling, or should it be animated?

The ideas spread out without a map, this way, that way, and the other way.

But once it has spread out, the rest of it scatters and quietly piles up.

We wanted to make it so that people would not get bored no matter how many times they came, so that they could guide their eyes well, so that they would notice even if they made a mistake, so that they would feel comfortable with the texture, so that it would be easy to maintain regularly, so that it would not break down when information increased, so that it would be easy to incorporate programs, and so that it would be playful without being plain.

It is the best moment when something that is intricately intertwined and created appears to be simple.