Mogic considers

With the combination of a small number of people + software + servers and robots
We are promoting a new era of company management.
We hope to share part of this process with you in this corner.

Representative Director Yoichi Yamane

April 24, 2023

Real fruit is delicate and raw.

When I wander around markets in old towns overseas, I see all kinds of fruits that I have never seen before, and after asking about them, I soon find myself wanting to eat them.

The soft and fresh aroma spreads, the crunchy and hard texture is soft and sweet, and it melts like custard all over the tongue.

I thought it was the result of the exotic travel experience, but apparently not.

Fruit Hunters
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Today, fruits have become a part of everyday life.

Anyone can eat as much as they want.

They are on store shelves all year round, inexpensive, and before you know it, they are shriveled and moldy on your kitchen counter.

Eating fruit is almost obligatory.

Many people say they don't like fruit.

Perhaps it is because the fruits are eaten an average of two or three weeks after harvest.

The global economy demands standardized products, i.e., reliable, uniform, and homogeneous products.


The apples I bought were exactly the same in Borneo, Brazil, Budapest, and Boston.

Many of the fruits we eat are transport-resistant and have been modified to stay fresh for up to ten days under the glaring fluorescent lights of supermarkets.

The result is "cyborg fruit.


Real fruit is delicate and raw and requires careful handling.

Although humans have processed fruit in various ways, fruit is inherently uncontrollable and unpredictable.

Even apples from the same tree have different flavors.

Quality varies depending on what time the crop was harvested.

The sugar content of a single orange changes from one cluster to the next.

That being said, it is obvious.

Newly threshed and freshly milled rice has the smell of earth.

Something is always spilling out of the fruit we always eat instead of always having access to it.

I'll continue the quote for another verse or so.

While a select handful of fruits dominate international trade, the planet is awash with fruits that are inaccessible to humans or ignored and forgotten by them.

For example, pina colada-flavored mango. Orange holomuy strawberries. White blueberries. Blue apricots. Red lemons. Golden raspberries. Some pink-colored cherimoya.

The diversity of fruits is dizzying.

This is not limited to fruit.

Beyond the commodification that efficient distribution brings, abundance is lost.

I wonder what would happen if it were a company, a way of working, education, or a business model.

Just as trees and plants and flowers that are trying to live are remaking their fruit, the more dizzying it gets, the more it seems that there are so many different forms.

April 17, 2023

When the dust settles, 38 years later

Out of 365 days in a year, there are around 240 business days if weekends and holidays are taken off.

If you work 8 hours a day, that's 1,920 hours a year.

If overtime is worked an average of 2 hours per day, +480 hours per year.

If you work 38 years from age 22 to 60 with 2 hours of overtime, your total overtime hours would be +18,240.

If these overtime hours are re-converted to an 8-hour work day, they amount to 2,280 days.

This means that in the 38 years from age 22 to age 60, you will have worked 2,280 overtime days/240 working days = about 9.5 extra years.

This leads to the idea that it would be better to work until age 70, leaving on time without overtime +2 hours and allocating the time not spent working overtime (+9.5 years) to after age 60.

Furthermore, if it took 2 hours round trip to commute to work, living nearby would give you another 9.5 years in 38 years, and you would be better off working until age 80.

However, this conception will be effective only if working can find a positive meaning.

Although each person has his or her own positive feelings, if you have a moderate amount of stress, a little satisfaction, a little growth, time to yourself that you can spend as you please, laughter with family and friends, good physical and mental maintenance, and being able to help others casually while being relied on by those around you, +10 or +20 years is not so bad. I think that 10 years or 20 years is not so bad.

In this day and age when everything is moving so fast, this idea may be too idealistic.

But because it is our company, we use the freedom to aim for our ideals.

April 10, 2023

Think of a problem you've never seen before.

When we encounter a problem, we think about how we can approach the goal in the shortest distance and with the least number of man-hours, as the phrase "winning formula" suggests.

This metaphor of an equation is one where there are certain rules or formats, and if you put in the parameters, A or B, the answer you seek will just tinkle out.

It can be paraphrased as know-how or methods, which can be copied, distributed, and restored if transplanted to another location.

If we drill down a bit here and consider the winning equation to be strictly an algebraic equation, it is possible that it may be of high order and not always solvable, or that it may not lead to a particular value.

In other words, equations are fine for solvable problems, but what approach other than equations should be taken for problems that cannot be solved in the first place?

Do we decide not to solve it, approximate it to get the optimal solution, look at the distribution probabilistically, change the dimension of the problem by shifting the viewpoint, etc.?

When I run a company, I feel like I can't solve more than 95% of the equation.

To begin with, the major difference from algebraic equations is that the assumptions of the problem change in a variety of ways over time.

On the other hand, you can wait for a specific condition until you are ready to solve it.

So, well, we have to take plenty of time today to figure out what to do about a problem we have not seen before.

April 03, 2023

The Day We Must Have a Philosophy

The more information we are exposed to, the more we want to see this and that, and before we know it, a lot of time has passed.

The information that comes in a continuous stream of potato piles can unintentionally lift or lower your mood and keep your mind busy.

If more information comes in the future, it will not be more peaceful than now.

I didn't want such a future, and was wondering what stance I should take, when the words of a product designer caught my eye.

And when you talk to yourself, be respectful.
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It takes skill to increase functionality, but it takes philosophy to decrease it.


I came to think that haha.

I would forcefully replace the word "function" with "information."


It takes skill to increase information, but it takes philosophy to decrease it

and then

I don't feel like I am being asked what kind of philosophy I have.