Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane


What you see in the subtraction series

There is a theme called the subtraction series, where we try to subtract "what seems most important" from "what is obvious" and see what is left.

It's like what happens when you remove the bean jam from anpan.

You are free to think about whether it will be just bread or air bean jam.

I quote in the beginning from a book I found on what happens when you subtract year-over-year sales and quarterly targets from capitalism.

Minority Design

Since I was a child, I have been saved by many creators.

omission (of middle part of a text)

However, when I jumped into society, I realized that people in all industries and professions called "creators" were tired.

The reason for this is that the economy is trying to eat up all the talent we have.

omission (of middle part of a text)

But on the other hand, I think people are starting to realize this.

I realized that it's not all about achieving a 10 "1" percent increase in sales over the previous year, or meeting a "quarter" goal.

As the workforce shrinks, the domestic market shrinks, and various disparities widen, we realize that we will run out of steam and go under if we only try our best to meet our short-term goals.

One of my younger colleagues tweeted something like this.

"Where the hell is capitalism going?"


"One answer is that "capitalism" - "sales and profits" = "realizing the importance of minorities.

If sales and profits are left alone, they will approximate the focus on the majority in terms of efficiency, and therefore tend to give less consideration to minorities.

This may also be the reason why we dare to set up something like the SDGs.

There is no specific answer, but if you subtract "dreams" from "life," "your rights" from "society," or "the president" from "the company," you will notice things that you may have been blind to.


Why we have an office in Shakujii

It's been ten years since we opened our office in Shakujii.

Recently, I've been asked a lot at interviews, "Why do you have an office in Shakujii? I'd like to explain why.

There are so many that it is difficult to explain verbally.

Why do we have an office in Shakujii?

Because it was a place with a lot of greenery and a relaxed atmosphere.

After the Great East Japan Earthquake, I thought it would be better if everyone's home and office were closer together.

There are almost no IT companies in Shakujii, and it seemed that we would soon be the number one IT company in Shakujii.

There are no other companies to compare with, and they don't seem to be working too hard.

I wanted to question the "common sense" of setting up an office in the city center.

When I thought about 20 years from now, I felt that the city center would not be the only office.

Because I wanted to do something together with local people.

I thought I could contribute to local restaurants by increasing the number of people working there.

We wanted to use the savings to provide benefits to our employees because the cost per square meter of office space is lower than in central Tokyo.

I didn't have to ride the commuter train.

In the beginning, we used to have meetings at a family restaurant in Shakujii.

In order to do something that is not common sense, you need to think about the rationale for it from various angles.

With all these reasons, there is still room for people to ask, "Why not take the plunge and go to the countryside? I'll answer that question.

A company that uses a lot of IT inevitably needs web engineers, designers, directors, and planners, so from the perspective of the economy of accumulation, it was not a good idea to set up a base in a regional area from the beginning. It is possible in the future, but we thought we should use the power of Tokyo for the first step.

It will be.

After weighing the advantages of the city center (people experiencing the IT lifestyle) against the advantages of the countryside (more space and time to live), I decided that the best place to live would be around 17km from the city center.

Well, I think I'm overthinking it, but as it turns out, I had a lot of unexpected fun when I look back on it.

And now that we have a number of subsidiaries, we will have to come up with ideas for new developments.


Infodemics and News Deserts

With the pandemic caused by corona, a great deal of information has been flooding the Internet.

This phenomenon is called an epidemic of information, or infodemic.

The Ministry of Internal Affairs and Communications has an interesting page on infodemic research.

The current status of information distribution on novel coronavirus infections
Current Status of Information Distribution on Novel Coronavirus Infections

Deloitte Tohmatsu Consulting (2020) estimates that the world's ability to communicate information has expanded 68 times since the SARS (Severe Acute Respiratory Syndrome) epidemic of 2002.

And although it depends on the method of calculation, the title of Detroit Tohmatsu's research report is "The power of information transmission increased 1.5 million times in a century - the rapid contagion of information "infodemics". In particular, the amount of information and the number of contents seem to have had a major impact.

While there is a flood of information, there is also the problem of news deserts.

This refers to the phenomenon of local newspapers in the U.S. disappearing rapidly due to the rise of online media and the lack of necessary news for local residents.

Infodemics where information floods in and news deserts where local news dries up.

It would be nice if human cognition could increase 1.5 million times in a century, but given that it hasn't changed much, how can we cope with "swelling and drying information"?

I think it would be good if there was a subject called "Information Cooking" at least from elementary school.

Ministry of Education, Culture, Sports, Science and Technology
Reference information: Ministry of Education, Culture, Sports, Science and Technology, Promotion of Information Education
Ministry of Education, Culture, Sports, Science and Technology


Bottle mail Message in a bottle

Now I am just called "representative" anymore, and I rarely have the opportunity to teach interns and new graduates directly.

There may or may not be one after the first month of employment.

The executive officers and chiefs of staff are following up well, so there's no room for error.

That's all well and good, but I'm feeling a little rusty and have started to create a column site that only people who work at Mogic can read.

There are a lot of miscellaneous topics, such as basic knowledge as a working adult, worries about job hunting, things to think about in your 20s, the three major expenses in life, the story of how Mogic was established, and the stance we look for in our employees. In total, there are probably about 200 articles.

The atmosphere at Mogic is a bit different, so I hope you'll take a look when you find yourself wondering, "Why are there so many events and education?" I hope you will take a look at it when you have questions like "Why so many events and education?

Writing a column for a member who will come in the future is a strange feeling in itself.

However, like the bottle mail that people in the past used to put letters in small bottles and send them out to sea, I hope to deliver a little bit of today's exuberance along with it.