Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane


Your curiosity will be piqued.

We encourage our employees and interns to communicate with us as often as possible.

It could be a small talk at the beginning of a meeting, writing a blog post, trying out a new design idea, or developing an opinion in an online chat.

At first, I am at a loss to express what is inside of me.

There are many reasons why you might be unprepared, embarrassed, unfamiliar, or have never done it before.

But it's okay.

Even if it's ugly, inexperienced, exposed, or unsure, show it to someone.

You can put off sending out messages as much as you want on your own, and you won't get any reaction, so it's better to be tied down by the company.

If you think they are watching you, somehow you will develop a new curiosity.


Start warming up with the stove

The company has started 2022 at an early date.

I arrive at the office an hour earlier than usual and crack on with the cold office.

I had completely forgotten what I was supposed to be working on, but the memory came back to me in a hazy way.

It's supposed to snow today, so I turned the knob on the oil heater to get the fire going.

The talking humidifier says, "It's been a while," and then also says, "The humidity is too low," so I put a kettle full of water on the stove.

It was old-fashioned, and I was thinking of starting to write before everyone arrived, but my fingers were frozen and wouldn't move at all, so I decided not to.

So I was pouring myself a cup of coffee, and this blog is the first one I've written this year.

We look forward to working with you this year.

Dec. 27, 2021

Spending a long vacation in a haze

There are times when I wake up and immediately think, "Oh, let's use that idea.

Some people seem to come to mind when they are walking or taking a shower, and I found one hypothesis that solves the mystery, which I will share with you.

When you dream, your brain

The NEXTUP model considers dreams to be a form of sleep-dependent memory processing.

It has the unique ability to extract new knowledge from existing memories through the discovery and strengthening of previously untapped weak associations.

Whenever there is a new memory that has just been transformed that day - an important event, an overheard discussion at work, or a minor concern - the brain begins to search for other, less relevant memories.

omission (of middle part of a text)

Surprising, creative and insightful, it searches for and reinforces useful associations and nudges awareness in the form of dreams.
It's a dream.

During the day, I make judgments based on my strong belief that "this is how it should be! During the day, I make decisions based on my strong belief that this is the way things should be, and while I'm sleeping, I look back and think, "But maybe it's not.

The idea is that weak awareness is important.

With that as a prelude, tomorrow is the start of the long New Year vacations.

We will spend the day in a daze, just like any other year.


Kronos and Kairos

In the West, there have always been two divisions related to "time", called Chronos and Kairos.

It's a bit confusing, but here's a quote from Wiki
The following is a quote from Wiki.

The two words Cronos, the god of time, and Kairos, also a Greek god, were originally common nouns for "time": καιρός (kairos) means "time" and χρόνος (chronos) means "hour".
The two words καιρός and χαιρός were originally used to represent "time.

Cronos is the continuous connection from the past to the future, while kairos is the deep imprint of the present moment.

If we apply these two axes, the world becomes easier to cut.

Although 1cm itself is visible, if you divide 1cm into smaller and smaller pieces, you will never end up with an infinite number of pieces of mathematics.

It's about the fun of enjoying a special feast today with family while making a fixed deposit for the future.

This is a story about a web service that sets KPIs for the goals to be achieved, while also investigating the experience (usability) of the people who actually operate the screen.

This is a story about company management, where the company's performance is predicted based on past numbers, while increasing the satisfaction of the people working for the company.

Two concepts, Chronos and Kairos.

I assume that the reason for this division is probably because it is difficult to make them work well together.

If you immerse yourself too much in your personal world, you will not be able to come to terms with the world, and if you only care about the rules of the world, you will lose your individuality.

However, from an Eastern point of view, it is possible that the problem arises because we divide the world into two parts for ease of understanding.

Therefore, I try to carefully consider each one of them one by one when I manage my business based on that whole area.


Falling here and there, getting up.

We've all had the experience of running as fast as we could when we were little, falling down, and scraping our knees.

After a while, you will know how much force you need to exert to fall, and you will not fall so easily.

Eventually, as we grow up, we fall less physically and more psychologically.

You fall when you get a bad result in an exam, cut your hand cooking, have a falling out with a friend, stop improving in sports, lose money, get dumped by your girlfriend, fail to lead at your part-time job, or have a disagreement with your boss.

There is nothing good or bad about falling, but you don't want to get hurt so badly that you can't recover.

The only way to learn to roll well is to trip and make scrapes, then get up and try again.

However, there are not that many opportunities to stumble upon the modern world and try again.

We have the support of our parents and schools before we fall, we have smartphones and entertainment, and we can live without abrasions on our minds.

It must be painful for parents to see their children fall, so they will arrange to avoid obstacles.

Or you may fall and have no support at all, isolating yourself and deepening your own wounds.

In such a situation, you even need to be strategic to practice falling down here and there.

At the same time, the watcher has to guess what to look for and what not to look for, and when to give what kind of support.

Since the issue is related to the growth of people, naturally, the management of the company has been facing the same challenge.

It seems to me that just being well organized, having a great vision and plan, and having excellent systems and capabilities is no longer enough to ensure continuous development.


For them to shape the future.

I decided to start my own business when I was 25 years old, after graduating from the graduate school I had taken a leave of absence from.

I didn't like business until then, and since I was mostly in art and other academic places, I didn't think I could create a company right away, so I decided to train myself in practice.

After working for an insolvent publishing company, a two-year-old IT infrastructure company, and the largest IT services company, I felt like I knew how to take my company and created Mogic.

By that time, I had experience investing in startups, knew people in venture capital VCs and angels, and had many friends who had started their own businesses, so I knew there were variations in funding.

But I didn't want it to be that way.

Over 30 years old, alone, no capital, no office, no work from the previous company, no side hustles, and no simultaneous business.

When I first came up with the idea of starting my own business, my motivation was to "think as I like and create one by one with my own hands without any constraints or ties," so I guess you could say I was true to my original intention.

Many people were skeptical and worried, but 12 years passed in the blink of an eye.

Looking back, ever since I entered the workforce, I have been able to appeal to what I want to do, find what I like, and have fun doing it.

What I feel now is that the first feeling is important, and it is also important to go through with it, and to have friends who are interesting with you.

Recently, I had another opportunity to talk with a troubled university student.

I hope that something will be helpful to them as they carve out their future.

Nov. 29, 2021

What is finite, what is limited

One of the most common events we have encountered with the Corona disaster is price hikes and service interruptions due to supply shortages.

At first, we ran out of masks and disinfectant, and then the hospital beds were overwhelmed, and there were few openings to change jobs.

Recently, gasoline prices have risen, rental properties in Nerima are no longer available, and the items we ordered from China have not been delivered.

What we took for granted before Corona was supported by an invisible "abundance".

At the same time, we realized that there was a limit to the amount of carbon dioxide we could emit, and we never thought that we would be unable to catch fish in Japan, a country supported by abundant fishery resources.

If you ask me, will the after-corona period make everything more plentiful again? If you ask me, I think not.

The next step is to think of replacing the former abundance with "limited and limited", and I think the last few years have been the beginning of that.

Nov. 22, 2021

Desperate desire pushes on.

I was watching a documentary program on the Chopin Competition, and something really bothered me, so I did some research and found an interesting article, which I'll quote first.


The ease of access to the performances of great musicians has been a great temptation for young performers to move things along quickly in order to gain public acceptance.

To get to the heart of the matter, instead of exploring the composer's life and work extensively, they try to use the interpretations that already exist.

So you think of using shortcuts to achieve success.

This desperate desire to win applause in a short period of time makes many young interpreters average, predictable, and standard.

The performance has no personality, does not stay in your memory for long, and does not touch your emotions.

I call this "second-hand interpretation".

A truly sensitive and musically interested artist avoids listening to other people's recordings and seeks inspiration in what the composer has written and in his own emotional and mental responses that arise from it.

omission (of middle part of a text)

Some of our individuality is inborn.

We can all develop our individuality through life experiences, but we can also develop it further by absorbing the experiences of other great artists, reading books, visiting museums, and watching good movies.

Many young people are so busy trying to "perfect" their playing that they forget that it is only a physical part of the art.

I don't have time to devote to the mental part. That's why they get into imitating other recordings. ......

We'll see.

What I was wondering was how I could evaluate the output on a topic where sensitivity was so important.

Another article also said that the students will be evaluated comprehensively on their ability to interpret, compose, imagine, and express themselves.

To begin with, the theme is limited to constructing a performance using only Chopin's music.

If we drop the current artificial intelligence AI here, it will play the best one based on the analysis of each judge's preference, the composition of the songs evaluated in the past, and the way they are played.

How will it be evaluated? If you ask me if I would like to listen to it, I personally would not be very interested.

Is it because I'm not used to it, or because I think I'm missing something?

I think this is an important part of creating services and products.