Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane


You don't know yourself best.

I was interested in statistical data about the body, so I looked into immunity and bacteria, which seemed to have a lot of data.

When I read the papers and books, I found that only about 40% of the bacterial flora in the intestines and 20% in the oral cavity are known, and I thought that completely new findings would emerge in the future due to the good compatibility with computer analysis.

The gut bacteria determine healthy life span.
"Gut Bacteria Determine Healthy Life Span E5%91%BD%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B

Thus, as research on the gut progressed in the 20th century, people began to say that the gut is the second brain.

The brain is not the only organ that has the power to think, but the intestines are also an important organ that has the power to think.

omission (of middle part of a text)

Then, in the 21st century, "molecular biological methods" were applied to the study of intestinal bacteria.

The term "molecular biological methods" means, in essence, DNA analysis. This means that genetic analysis of intestinal bacteria is now possible.

As a result, it has become possible to identify the type of intestinal bacteria in the poop in a very detailed manner, and it has been considered that there are at least 500 and possibly 1,000 species in the intestines these days.

This is exactly what I mean when I say that I don't know myself best, and one day I would like to accumulate data on "changes in thinking" and analyze it.


Outside the box

There is an expression in English, "Outside the box" (use your imagination).

I'm not a native speaker, so I don't know the exact nuances, but I think it's an interesting expression and I'm open to interpretation.

When someone says, "I'm bored. When someone says, "I'm bored and I'm looking for something interesting to do," they are probably already in the box.

When I look around from inside the box, I see walls all around me, above, below, to the right and left.

And since it's a wall that I'm used to seeing all the time, I'm also tired of it.

Since you can't see beyond the wall, your thoughts can't reach outside the box.

But what if there was a magic pair of glasses that could see outside the walls?

In fact, you may find that the ocean is spreading out.

Then you can make a magic fishing rod and slip the line out of the box.

Even if you can't make a magic fishing rod, you can still have hope beyond the wall.

If we can "Outside the box" in that way, "new meanings" will be born, and we will have the energy to live.

The wall here is just one example, and the wall itself can be replaced by "future", "self", "partner", etc.

Boxes appear here and there in our daily lives, so it's good to be able to see through them a little bit.


Obon vacation and a rare look back

I rarely look back at past events, but since it was the Obon vacations, I was unusually looking back at events since the establishment of the company.

There are about 12 years of logs, so it took me about an hour just to look at them.

My impression after reading the book is that there were many more accidents, troubles and shocks than I expected.

If you include the ones that are not recorded, it seems that there are quite a few, so there is never a time when there is nothing at all in management.

Even if nothing happens today, something can suddenly become a problem tomorrow.

However, I think I was able to make it to this day because I had more fun and happy moments than shocking ones, so it is important to accumulate the years properly first.

Also, strangely enough, there are many things that shocked me at the time, but in hindsight, I think they were good things.

Of course, the opposite is also true, and there have been times when I had fun when I first started, but quit halfway through because it became too painful.

It seems that I won't know the overall meaning until about three years have passed, so I'm going to look back on it during the occasional long vacation.


Inconveniences that are likely to arise in the next five to ten years

Recently, I've been getting a lot of requests for advice on starting up a business, so I've been thinking back to the days when I created Mogic.

I think it would be much easier to start a business in this environment.

At that time, there were no shared offices, no coworking spaces, no crowdsourcing, no crowdfunding, and no back office cloud tools.

Of course, there were no blogs or communities for entrepreneurship as there are now.

Strangely enough, however, it is not so easy to develop a business now that the environment is better.

At the end of the day, solving inconvenience and dissatisfaction is at the core of business, so it can be said that a convenient environment is after the problem has already been solved.

And if there are others who want to go into the same field, they will be competing with the same increased speed.

What would you do if you were to start a new business in this more convenient environment?

As in the past, I feel that we can only anticipate the inconveniences and dissatisfactions that are likely to arise in five or ten years because of our convenient environment.


Publish products, nurture services.

Mogic has a project called MicroTech, where young people release a small product about once every six months.

Right now, we are struggling to come up with something perfect for the summer vacations. In the process of trial and error, we came to the conclusion that products and services are different.

As defined by Mogic, a product is something that peaks about a month after its release, and a service is something that continues to grow from its release.

The preparation time and thinking time are completely different, so we decide from the beginning that we will release this as a product and that we will create this as a service.

A product can be created from a single idea or technology, and since it only needs to be viewed from a single perspective, it is relatively easy to create.

In the case of services, we have to consider the appropriateness from all perspectives, including the idea, the technology to be combined, the direction of the design, the timing of the market, the movements of other companies, the analysis of statistical data, the estimation of the scalability of the service, the hiring of personnel, the training of the team, finances and cash flow, marketing and branding, etc. It's a painstaking process.

And if the timing is not right, no matter how good the plan is, it will eventually fail to grow, so I reject it.

Once you start a service, it is difficult to stop, so you have to be brave and stop first.

Furthermore, the biggest challenge is how to train personnel to nurture the service.

It would be easier if we could just hire people who can create services from outside, but that's not possible.

In the end, I'd like you to build up your strength for the service you'll provide someday, while creating a lot of your own products and giving feedback.