Mogic considers

With the combination of a small number of people + software + servers and robots
We are promoting a new era of company management.
We hope to share part of this process with you in this corner.

Representative Director Yoichi Yamane

August 12, 2020

Branded Glasses

A brand, by its origin, is to be clearly distinguishable when several are compared.

In capitalism, this "distinction" is significant.

The distinction is called differentiation in the case of a product, and in the case of a job search or social networking site, it is called identity, but the development is similar.

Due to the principle that as rarity increases, value (popularity) increases, what is considered valuable will be imitated by others, and the imitators will become even more radical in the direction of rarity.

Eventually, both radicalization and imitation slow down, approach their limits, and become homogeneous.

On the other hand, those that are imitated by others and still retain some aspects that are not imitated are long-lasting.

Its persistence is also called competitive advantage, core competence, or pseudo-monopoly.

We can understand in our minds the difference that makes the difference that distinguishes us from others.

However, we believe that it is very difficult to be able to recognize this when you are a party to it.

The differences that seem to make us different from others in our industry are sometimes seen as the same thing from the customer's point of view.

We must understand that some things look the same to our customers and we think they are different, and we must understand them in detail.

The first issue is how to understand the customer perspective itself.

The most obvious ways to ascertain the customer's perspective are by taking surveys, holding group meetings, and analyzing big data.

However, because of the time, effort, and bias inherent in secondary information, we have previously considered a much easier way to address this issue.

That is, they try to use another company's brand logo for their own products, or use a different name, address, university or company name on their own resume.

The point is to remove a familiar brand and see how you feel about it.

The clue is whether it seems common or something a bit nice.

It's a bonus if you can find even a small, dim light.

We just have to keep going, stumbling along in the dark.