With a combination of a small number of people + software + servers and robots
We are moving forward with a new era of company management.
I hope to share some of that process with you in this section.
June 23, 2017
Recently, I was consulted by a pioneer in a certain field of e-commerce.
It is frustrating that the products and methods we have worked so hard to pioneer are increasingly being copied by other companies. What should we do?" This was the content of the discussion.
One conclusion that came out of our various conversations there was, "But from a different perspective, being imitated is an honor in itself.
If I were to consider my own feelings about imitating something, and why I would do so, I would do so because I implicitly recognize that it is good, and because I feel that it has potential.
We don't imitate things that we feel have a bleak future.
So we concluded, "When you can imitate us, you can boast that you are a medal of leadership in the industry.
This is also what Drucker said, and it seems to me that if it can no longer be imitated, there will be a sadness that leadership is no longer there.
Looking at this event from a different angle, it may be quite commonplace in this day and age.
Looking around the world, it seems that one good idea boils over to red in an instant, even if it is a blue ocean at the time.
The same thing is happening in the Uber conflict with the traditional cab industry in the UK, in the bicycle rental business in China, and in the motorcycle cabs in Indonesia.
In an age when this is the norm, what should we do next? That is the question we should be asking.
For example, if you have the task of "creating materials," you are suddenly motivated if you have a sense of reality that you can reach someone's mind and convey something.
However, "creating materials" as just a task to be done seems unlikely to motivate people to do anything other than personal goals such as the speed and quantity of materials to be created.
When I run a project with my team, or hold a department meeting, I often think of little tricks to make people aware of various aspects of the project, such as, "Let's deliver this kind of message to this person.
In any case, as soon as you are in the company, everything is "hardened" as a task to be done on time, and you lose a sense of fulfillment.
We will ask ourselves daily whether it is really what we should do and to whom and what we should deliver.