Mogic considers

With the combination of a small number of people + software + servers and robots
We are promoting a new era of company management.
We hope to share part of this process with you in this corner.

Representative Director Yoichi Yamane

February 27, 2024

The big mistake is raising them.

When I start a business and am involved in management, I am often asked, "What mistakes have you made in your career?" I am often asked.

Of course, there is no shortage of stories of failure, so it's a very long story.

It's all trial and error, and there are so many new things to do.

However, it would be bad if it were too many examples, so I am giving you an analysis I have compiled myself in the past, focusing on major failures.

As a result, though, we may be converging on findings we've heard somewhere else.


The big failure," he said, "was due to the fact that a few years ago.

Failure cannot grow up to be a big failure until several years have passed.

So what was the cause a few years ago?

It is usually a quick and casual decision made when sales have increased significantly, the number of users has grown, or the reputation of the company has improved.

When you are in a good mood, everyone's spirits are high, and without knowing it, judgment can become lax.

The atmosphere is that it will go up more, that it seems to be able to recover even if it fails, and that it is a dream come true.

When that happens, you want to invest with a bang and put your stamp with a bang.

Because the entire company is collectively optimistic, checks do not work and small risks accumulate.

Of course, those that were unchecked are likely to become probable bad debts at some point.

If the wind direction changes, even more so.

To begin with, what is a non-performing loan?

It refers to a situation in which the cost-effectiveness of the investment is far below what was envisioned at the time of investment, and the company is stuck in a position where it cannot move a little bit.

For a while, you are dizzy with the weight of the amount of money, time, and effort you have invested, and you reflexively turn away, telling yourself that this is within your expectation, and eventually, when the situation becomes imminent, you have no choice but to accept it.

Oh, I must have made a big mistake.

So the most damaging failures are those that occur when you're on a roll.


Similar things happen not only to companies but also to individuals.

As you may have already guessed, this is also a reminder to myself that I tend to pursue only the fun stuff.

Carefully scrutinize, check from multiple angles, and gather opinions from different perspectives.

These phrases are simple, time-consuming, and may sound like they are ringing in your ears, but I believe that these thinly veiled messages contain the rich nourishment that allows us to continue our mundane daily lives.

February 19, 2024

The story of the filial piety trap

In many cases, Mogic workers have relatives far away and may one day care for someone from a distance.

If so, I am thinking about what the company should do in anticipation of such a situation.

First, I will quote from a book that gives a clear picture of the realities of long-distance caregiving.

A Happy Form of Long-Distance Caregiving
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Shibata: (I am currently living in Tokyo.) I am an only child, and my mother lived alone at home in Toyama after my father died.

So when my mother fell ill and needed care, I initially considered taking her in.

But I stopped.

I knew I would be rejected.


It sounds good to say long-distance caregiving, but it sounds like a tease, or like I am making excuses for not being able to properly care for my parents because I am leaving everything to someone else.


Just then, I was working with Mr. Kawauchi on TV, and he told me, "You know, I've been working with you for a long time, but I'm not sure I'm ready for this.

He said, "It's not easy for parents and children who have been living apart from each other to suddenly move in together just because their parents need nursing care.


Kawauchi: To begin with, if you live apart from your parents, you cannot go back to your parents' house that often.

Transportation costs are also very difficult, so many people probably only return once or twice a year, during the Obon or New Year's holidays.

When such people jump over the moderate distance they have felt between themselves and their parents and suddenly take them into a close relationship, i.e., their home, just because their parents need care, they often become frustrated with each other and the parent-child relationship collapses between parent and child, despite the child's wishes.

It's called the "filial piety trap."

Well, I am reminded that it is called a filial piety trap.

It should be the best thing to care about others and do what is best for you.

But the story is that it has unwanted consequences for both parties.

I think it is like an old saying I heard somewhere, and I also feel that the ideal situation is to have someone listen to you during difficult times, and to be able to help casually with the people you work with.

February 14, 2024

Household accounts and income statement, own accounts

As with household accounts at home, the company often uses profit-and-loss statements.

In layman's terms, this means looking at monthly income and expenses to see if there is a surplus or deficit.

In a household budget, the familiar items to classify are income, housing, utilities, communication, insurance, transportation, automobile, education, and entertainment expenses, while in an income statement, sales, salaries, advertising, sales promotion, rent, utilities, supplies, entertainment, travel and transportation, and depreciation are familiar.

The general framework is similar, but the difference is that the balance of subjects varies greatly depending on the size of the company and the type of business.

A nuclear family of three rarely becomes a large family of ten, but in a company, three people can become 20, or start a different business, or have a big increase in sales, or buy large equipment, and so on.

In light of this, we are allowed to create our own unique subjects in the income statement to make it easier to grasp.

For transportation, there will be more vehicle accounts, for wholesale, more purchase accounts, and for Mogic, the web server group, license service related, computers and chairs, etc. are subdivided.

Then, once or twice a year, we review the subjects to be recorded and add new ones.

You may think it sounds like a lot of work, but it is rather interesting because you will make unexpected discoveries in the process.

February 05, 2024

Communication with Professionals

The theme of the fifth representative interview was communication with IT professionals, namely engineers and designers.

I usually speak to them without being conscious of it, so when I put it into words, they say, "Oh, I see.

- It seems like a lot of work for a non-professional to ask a professional, but isn't it?

Yamane: Regardless of whether it is a professional job or not, in fact, no matter what kind of job you have, you don't know the details of other jobs.

For example, let's say you make one interview article like now.

We have a writer and a photographer who work in the same place and combine them at the end to complete the project.

But the writer doesn't know what the photographer is doing in detail, and the photographer doesn't know what the writer is doing in detail.

I don't know, but it seems that writers can provide feedback to photographers, and photographers can provide feedback to writers.

In the same way, the programs and designs that engineers create are likely to be able to provide feedback even though we cannot see them, and the same is true of the designs that designers create.

So what is important when you have to give advice or instructions across different professions?

A minimum level of knowledge is necessary, but the rest is probably a sense of trust that allows us to share the image of the goal.

I believe the fundamental question is how to create a trusting relationship.

It may come as a surprise that trust is so important, even though we use a heap of IT.

Please wait for a while, as this edition is currently being edited to great acclaim.

[To be added at a later date] Click here for the rest of the interview article.
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