Mogic considers

With a combination of a small number of people + software + servers and robots
We are moving forward with a new era of company management.
I hope to share some of that process with you in this section.

Representative Director Yoichi Yamane

May 08, 2014

Productivity is not about working overtime.

As a general rule, Mogic prohibits working on weekends and holidays, and tells its employees not to work overtime during the week.

The reason is clear: "We want to keep improving productivity.

Suppose you work overtime and work twice as many hours in a day. Production would double.

However, it is not possible to work twice as hard the next day. Thus, the continuous improvement in production disappears in one day.

Since we want to improve productivity as much or as little as possible each day, the time to produce is fixed = during business hours.

This way it is possible to measure how much more can be done in the same amount of time each day, and how many new things can be generated.

How much more can you get done in the same amount of time each day than you could yesterday?

I believe we must ask the tough questions every day.

May 07, 2014

Marketing Opportunities

There is the creation of personas, deciding how to target them, and testing responses.

We don't do that form of marketing; we try to market opportunities.

What is marketing an opportunity?

I believe this is a way to capture in real time the unimagined "opportunities" that suddenly arise and emerge in the rapidly changing distribution channels of information.

While it is important to strategize and create materials once a year or once every few months, we need to rethink whether such a time-lagged approach is really optimal.

May 07, 2014

When working with a team of designers and engineers

When we first approach you, we rarely make specific requests.

Can you describe the Art Deco idea of a certain building in Manhattan, reinterpreted and expressed in the modern age?

May I ask you to express the borderline between the 20th and 21st century lurking in the nightscape of Shanghai in your design mockup?

Can you redefine the spatial expression of ikebana-like gaps once again in terms of the difference between Japanese ikebana and Western floral management?

This is a vague request.

We believe that such challenges make people take it seriously.