Mogic considers

With a combination of a small number of people + software + servers and robots
We are moving forward with a new era of company management.
I hope to share some of that process with you in this section.

Representative Director Yoichi Yamane


Products are released, services are nurtured.

Mogic has a project called MicroTech, in which young people release a small product every six months or so.

Right now we are struggling to come up with something perfect for the summer holidays. In the process of trial and error, we came to the conclusion that products and services are different.

Mogic defines a product as something that reaches its peak in about one month after release, and a service as something that continues to grow from the time of release.

Since the preparation time and thinking time are completely different, we decide from the beginning that we will release this as a product and that we will create this as a service.

Products are created starting from a single idea or technology, and since you only need to look at it from one perspective, it's relatively easy to create.

In the case of a service, we examine the appropriateness from all perspectives, including the idea, technologies to be combined, design direction, market timing, other companies' movements, statistical data analysis, service scalability estimation, personnel hiring, team development, finance and cash flow, marketing and branding, etc. It is a painstaking process.

And if the timing is not right, even the best plan will eventually fail to grow, so we reject it.

Once a service is started, it is difficult to stop, so we have to be brave and stop first.

Furthermore, the biggest challenge is how to develop the personnel to nurture the service.

It would be easier if we could just hire someone from the outside to create the service, but that is not possible.

In the end, I hope that while building a lot of our own products, we will be able to apply feedback to them and save our strength for the service we will provide someday.