Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane


Publish products, nurture services.

Mogic has a project called MicroTech, where young people release a small product about once every six months.

Right now, we are struggling to come up with something perfect for the summer vacations. In the process of trial and error, we came to the conclusion that products and services are different.

As defined by Mogic, a product is something that peaks about a month after its release, and a service is something that continues to grow from its release.

The preparation time and thinking time are completely different, so we decide from the beginning that we will release this as a product and that we will create this as a service.

A product can be created from a single idea or technology, and since it only needs to be viewed from a single perspective, it is relatively easy to create.

In the case of services, we have to consider the appropriateness from all perspectives, including the idea, the technology to be combined, the direction of the design, the timing of the market, the movements of other companies, the analysis of statistical data, the estimation of the scalability of the service, the hiring of personnel, the training of the team, finances and cash flow, marketing and branding, etc. It's a painstaking process.

And if the timing is not right, no matter how good the plan is, it will eventually fail to grow, so I reject it.

Once you start a service, it is difficult to stop, so you have to be brave and stop first.

Furthermore, the biggest challenge is how to train personnel to nurture the service.

It would be easier if we could just hire people who can create services from outside, but that's not possible.

In the end, I'd like you to build up your strength for the service you'll provide someday, while creating a lot of your own products and giving feedback.