Mogic considers

With a combination of a small number of people + software + servers and robots
We are moving forward with a new era of company management.
I hope to share some of that process with you in this section.

Representative Director Yoichi Yamane

July 27, 2021

Combining Branding and Marketing

Branding and marketing are two business terms that are often casually uttered.

Surprisingly, it is a peculiar thing whose definition and use cannot be explained well.

It is hard to convey because it is not something you can pick up or see, but Mogic explains it as follows.

Branding: showing what you want to show and not showing what you don't need to show

Marketing: something that is placed casually in the recipient's lead line.

A clear example of branding is a theme park, which is designed so that the apartments and other living spaces are not visible in order to preserve the world view.

Marketing is the gum next to the checkout counter at the supermarket. It's the part you hold onto while waiting for the cashier and think, well, I'll buy it.

That said, the two are not relative and should be blended well.

In the case of a theme park, the marketing should use branding to create a world view, and the merchandise section should be located near the entrance and exit.

And since both terms are ongoing ing, we need to think about how to capture the "changing feeling over time".