Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane
2021.07.27

Combining branding and marketing

Branding and marketing are two business terms that we tend to casually mention.

Surprisingly, it's a peculiar thing that I can't really explain its definition or use.

It's not something you can hold in your hand, and it's not something you can see, so it's hard to convey, but here's how Mogic explains it

Branding: Showing what you want to show and not showing what you don't need to show

Marketing: something that is casually placed in the recipient's line of sight.

A clear example of branding is theme parks, which are designed so that no living apartments are visible in order to maintain the world view.

Marketing is the gum next to the cash register at the supermarket. It's the place where you get bored waiting for the cashier and think about buying some, come to think of it.

However, the two are not relative, and it would be nice if they were blended well.

In the case of a theme park, branding is used to create a world view, and marketing is required to place the merchandise section near the entrance and exit.

And since both terms are ongoing ing, we need to think about how to capture the fact that our perceptions change over time.