Mogic considers

With the combination of a small number of people + software + servers and robots
We are promoting a new era of company management.
We hope to share part of this process with you in this corner.

Representative Director Yoichi Yamane

February 27, 2024

The big mistake is raising them.

When I start a business and am involved in management, I am often asked, "What mistakes have you made in your career?" I am often asked.

Of course, there is no shortage of stories of failure, so it's a very long story.

It's all trial and error, and there are so many new things to do.

However, it would be bad if it were too many examples, so I am giving you an analysis I have compiled myself in the past, focusing on major failures.

As a result, though, we may be converging on findings we've heard somewhere else.


The big failure," he said, "was due to the fact that a few years ago.

Failure cannot grow up to be a big failure until several years have passed.

So what was the cause a few years ago?

It is usually a quick and casual decision made when sales have increased significantly, the number of users has grown, or the reputation of the company has improved.

When you are in good shape, everyone's spirits are high and judgment is loose without you even knowing it.

The atmosphere is that it will go up more, that it seems to be able to recover even if it fails, and that it is a dream come true.

When that happens, you want to invest with a bang and put your stamp with a bang.

Because the entire company is collectively optimistic, checks do not work and small risks accumulate.

Of course, those that were unchecked are likely to become probable bad debts at some point.

If the wind direction changes, even more so.

To begin with, what is a non-performing loan?

It refers to a situation in which the cost-effectiveness of the investment is far below what was envisioned at the time of investment, and the company is stuck in a position where it cannot move a little bit.

For a while, you are dizzy with the weight of the amount of money, time, and effort you have invested, and you reflexively turn away, telling yourself that this is within your expectations, and eventually, when the situation becomes imminent, you have no choice but to accept it.

Oh, I must have made a big mistake.

So the most damaging failures are those that occur when we are in good shape.


Similar things happen not only to companies but also to individuals.

As you may have already guessed, this is also a reminder to myself that I tend to pursue only the fun stuff.

Carefully scrutinize, check from multiple angles, and gather opinions from different perspectives.

These phrases are simple, time-consuming, and may sound like they are ringing in your ears, but I believe that this thin message contains a wealth of nourishment that allows us to continue our mundane daily lives.