Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane
2020.12.14

Bento OBENTO

Around this time last year, when I was walking around Paris for training, I felt that I was coming into contact with a lot of information about Japanese culture.

As I walked from the hotel to Montmartre Hill, I saw posters of Hatsune Miku's European version everywhere, and when I returned, I was served a drink that looked like green tea for breakfast.

When I was chatting with the front desk clerk at the hotel, she gave me a lip service and said, "I know the ticket is expensive, but I would like to go to Japan someday. I know some people there.

So I read the blogs of Japanese people living in the area and found out that Japanese culture, especially bento obento, has been very popular since a few years ago.

There have been times when other children have eaten my child's lunch.

It is true that in other countries, people often put apples, bread, and cheese in a bag or more.

There seems to be a lot of background behind the popularity of bento, but what I personally found most interesting was how bento OBENTO is a very Japanese idea.

In this case, "Japanese" is synonymous with "the ability to squeeze all sorts of meanings into a small space.

In the tea ceremony room and in the garden, there are few things, but there are many overlapping meanings.

It is interesting to decipher it.

It is hard to find something like that in the world, and I feel that it is ingrained in the Japanese sensibility.

Something big and fancy would be nice too.

Something small and beautiful would also be nice.

I sometimes hear from other business owners about their longing to be part of a giant corporation.

However, in a future where the world's birthrate is declining and the population is aging, and resources are becoming an issue, I wonder if that is what Japan is aiming for with its competitive advantage.

We don't just need arguments, we need proof.