Mogic thinks

We are using a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane

Reduce, Reuse, Recycle

The three R's required for a sustainable society are reduce, reuse, and recycle.

Reduce, reuse, and recycle to make new materials.

It is easy to think in terms of tangible objects, but what happens with invisible assets?

The most common invisible assets in a company are its brand and services, know-how and teamwork, management and culture.

First of all, we need to determine "how waste is occurring in these things" before we can move on, so we will think about that.

Wasted brands and services, wasted know-how and teamwork, and wasted management and culture.

In the case of Mogic, it's simple: "Whether or not the people who work and interact with it are easily satisfied" determines whether it's wasteful or not.

We don't want services that don't give workers a sense of satisfaction from their work, we don't want know-how that is efficient but doesn't allow workers to grow, and we don't want management that makes everyone involved shake their heads.

An example of something that was once effective but now no longer contributes is running events in the office.

Gone are the days when everyone gathered at the Corona disaster to share the fun, replaced by a new expression based on online chat and video streaming.

I also dismantled past services when I could no longer see their future potential, and incorporated the findings into the next service.

One way to do this is to stop providing the service.

Being sustainable can feel static, but it can also be dynamic in the sense that we are constantly reevaluating whether our work is worthwhile.