Mogic thinks

With a combination of a small number of people + software + servers and robots.
We are promoting a new era of company management.
I hope to share some of the process in this section.

Representative Director Yoichi Yamane

Teamwork and Alone Time

At Mogic, we have a business process that emphasizes teamwork, and we think a lot about how other people move.

However, just as in modern soccer, there will be times when the organization alone cannot break through, so I was hoping that they would improve their individual skills to be able to show off when the time comes.

So the question arises, what exactly is a personal technique? The question arises.

Is it the experience you have cultivated over the decades, your upbringing, or your personality?

If we look at personal skills from the perspective of breaking through in business and life, it is not enough to simply accumulate experience, we need to put it together as a structure.

In addition, the situation changes from day to day, so it is like a structure that changes at different times, like DNA or protein.

Just as I was thinking that, I found a sentence that said, "Isn't it important to have time to be alone in the first place?

The book is about a man who can no longer read.
Reading Theory for People Who Can't Read Books Anymore

At the time, I was overwhelmed with work. I was literally busy.

I also met with many people on a daily basis and spent most of my time in meetings.

No matter how much time I spend, there is no end in sight.

It was not uncommon for me to come home late at night.

omission (of middle part of a text)

Another thing that was critically lacking was "alone" time.

I forgot to be alone and face myself.

Rather, I think he was afraid.

There's nothing wrong with getting lost in your work.

It's rather a good thing.

Now was the time to run like hell, I thought to myself.

omission (of middle part of a text)

There are many "realizations" in life.

There are some things that can only be felt through discussion with someone else, but there are also things that can only be noticed when you are alone.

Dialogue is important.

Talking with someone can help you change your self-conceit.

But apart from that, there are things that you cannot understand until you are "alone".

It may sound strange, but reading is a very strange event, where being "alone" and interacting are realized at the same time.


Now that the weather is getting cooler, it's nice to be alone in the park with a sandwich and a good book.


Extra cram sessions are being held.

Extra cram sessions are held in-house as needed.

What I used to do were entrepreneurial lessons, notebook meetings, job hunting consultations, etc. Recently, I have been running a web director school.

As before, there will be no handouts or agenda, and we will build the lecture by asking questions.

What I like about this style is that it is a surprising discovery for me.

If you know what you are going to say beforehand, you will be close to reproducing what you have output in the past, but if you improvise, you will say things that you are not even aware of.

What we were talking about in this director school was something like "it's important to control your own time.

He talked about how you can only have more time if you set your own ideal deadline, rather than deciding your work time based on the constraints of the work others ask you to do or the projects you are assigned.

He wanted to say that, unlike designers and engineers, they don't create things that are easy to understand, so their greatest asset is their handling of time.

However, I am not sure that this point is always important, and I am sure that different people would have different things to say.

Therefore, it would be more accurate to say that I am not telling you what a web director should be, but rather that I am exploring with you the "blind spots that people have in front of them.


What kind of looseness do we maintain?

It has been several decades since I left the small town facing the Seto Inland Sea, and every time I return to my parents' house, the vacant houses stand out.

It is inevitable that the number of people will decrease as people move out of the prefecture for college and into the cities for employment.

We have been told about this since the time we lived there, but we still don't seem to have a solution for it.

When discussing how to revitalize a town, we talk about resources that can be used for tourism, workplaces that can provide jobs, and housing that can be provided at a reasonable price.

The fact that the population of the Tokyo metropolitan area has continued to grow over the last few decades, while the rural areas have continued to decline, shows that this is not enough.

It is not necessarily important to increase the population, but at the end of the day, it all comes down to "people.

Especially with the abundance of goods and the large number of people who have become accustomed to sightseeing, there is an increased dependence on "new ideas that have never been seen anywhere else.

One of the things that represent such efforts is the concept of "relational population.

When you get right down to it, it's a framework for a team that includes people from outside the region to continuously provide new value.

The sociology of relational population
Sociology of Relational Population

The term "concerned population" refers to people who are involved in various ways with a particular region, neither as "resident population" (immigration) nor as "exchange population" (tourism).


Something similar to this scheme is often seen in the entrepreneurial and start-up world.

Industry-university cooperation, open innovation, incubation offices, etc.

From that perspective, the question of how to consciously maintain a looseness at the boundary between inside and outside may be a major theme of the present.


Welcome to hell.

It's strange because a week ago it was hot and sweltering, but today it's chilly and my mood changes immediately.

Once you have samma for dinner and pears and grapes in your mouth, it's just autumn.

At this point, Mogic's annual last spurt to the end of the year begins.

We will be making original calendars for the coming year, developing a New Year's greeting card application for the new year, and preparing events for the anniversary of our founding.

In company parlance, we call that process "hell.

The deadline was fast approaching, but I couldn't decide on a plan until there were only two weeks left, or I didn't put enough thought into it, so I was given a bad review and had to start all over again.

What I always hear at review meetings is, "Next time, let's finish with more time to spare," but I've never seen that happen.

I'm sure many will try to go to hell again this year.


You don't know yourself best.

I was interested in statistical data about the body, so I looked into immunity and bacteria, which seemed to have a lot of data.

When I read the papers and books, I found that only about 40% of the bacterial flora in the intestines and 20% in the oral cavity are known, and I thought that completely new findings would emerge in the future due to the good compatibility with computer analysis.

The gut bacteria determine healthy life span.
"Gut Bacteria Determine Healthy Life Span E5%91%BD%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B

Thus, as research on the gut progressed in the 20th century, people began to say that the gut is the second brain.

The brain is not the only organ that has the power to think, but the intestines are also an important organ that has the power to think.

omission (of middle part of a text)

Then, in the 21st century, "molecular biological methods" were applied to the study of intestinal bacteria.

The term "molecular biological methods" means, in essence, DNA analysis. This means that genetic analysis of intestinal bacteria is now possible.

As a result, it has become possible to identify the type of intestinal bacteria in the poop in a very detailed manner, and it has been considered that there are at least 500 and possibly 1,000 species in the intestines these days.

This is exactly what I mean when I say that I don't know myself best, and one day I would like to accumulate data on "changes in thinking" and analyze it.


Outside the box

There is an expression in English, "Outside the box" (use your imagination).

I'm not a native speaker, so I don't know the exact nuances, but I think it's an interesting expression and I'm open to interpretation.

When someone says, "I'm bored. When someone says, "I'm bored and I'm looking for something interesting to do," they are probably already in the box.

When I look around from inside the box, I see walls all around me, above, below, to the right and left.

And since it's a wall that I'm used to seeing all the time, I'm also tired of it.

Since you can't see beyond the wall, your thoughts can't reach outside the box.

But what if there was a magic pair of glasses that could see outside the walls?

In fact, you may find that the ocean is spreading out.

Then you can make a magic fishing rod and slip the line out of the box.

Even if you can't make a magic fishing rod, you can still have hope beyond the wall.

If we can "Outside the box" in that way, "new meanings" will be born, and we will have the energy to live.

The wall here is just one example, and the wall itself can be replaced by "future", "self", "partner", etc.

Boxes appear here and there in our daily lives, so it's good to be able to see through them a little bit.


Obon vacation and a rare look back

I rarely look back at past events, but since it was the Obon vacations, I was unusually looking back at events since the establishment of the company.

There are about 12 years of logs, so it took me about an hour just to look at them.

My impression after reading the book is that there were many more accidents, troubles and shocks than I expected.

If you include the ones that are not recorded, it seems that there are quite a few, so there is never a time when there is nothing at all in management.

Even if nothing happens today, something can suddenly become a problem tomorrow.

However, I think I was able to make it to this day because I had more fun and happy moments than shocking ones, so it is important to accumulate the years properly first.

Also, strangely enough, there are many things that shocked me at the time, but in hindsight, I think they were good things.

Of course, the opposite is also true, and there have been times when I had fun when I first started, but quit halfway through because it became too painful.

It seems that I won't know the overall meaning until about three years have passed, so I'm going to look back on it during the occasional long vacation.


Inconveniences that are likely to arise in the next five to ten years

Recently, I've been getting a lot of requests for advice on starting up a business, so I've been thinking back to the days when I created Mogic.

I think it would be much easier to start a business in this environment.

At that time, there were no shared offices, no coworking spaces, no crowdsourcing, no crowdfunding, and no back office cloud tools.

Of course, there were no blogs or communities for entrepreneurship as there are now.

Strangely enough, however, it is not so easy to develop a business now that the environment is better.

At the end of the day, solving inconvenience and dissatisfaction is at the core of business, so it can be said that a convenient environment is after the problem has already been solved.

And if there are others who want to go into the same field, they will be competing with the same increased speed.

What would you do if you were to start a new business in this more convenient environment?

As in the past, I feel that we can only anticipate the inconveniences and dissatisfactions that are likely to arise in five or ten years because of our convenient environment.